https://techcrunch.com/2023/02/14/crypto-makes-you-more-attractive-according-to-a-new-binance-survey/ She’d become used to data dates. Obviously pre-date-data had started it all, but the move to live-date-data had upped the game. Some people liked to have those feeds out of the line of sight, on their wrist or screen, but she preferred the lenses. Somehow more honest, she thought. It hadn’t “killed the romance” … [Read more…]
https://www.marketingweek.com/mark-ritson-5m-super-bowl-ads-make-sense/ It was made for the Big Screen, the full edge to edge, peripheral soaking, immersive screen. This was why she’d got into the business. She’d started making vertical, viral shorts. Ticks and tocks. Tiny shows. Micro-movies. She’d learned her craft so, when she had the budget she could play in the big league, paint … [Read more…]
https://www.adweek.com/creativity/what-the-data-tells-us-about-making-a-great-super-bowl-ad/ Look, I’m not arguing with you. I am the Director, remember. That means I make the calls. And I have the experience too. I’ve been around a long time… alright I am new but I know stuff, a lot of stuff about what works, what doesn’t. Think of it as experience, so deeply engrained … [Read more…]
https://www.theguardian.com/culture/2023/feb/11/super-bowl-ad-commercial-cost I can remember as though it was yesterday. You don’t forget experiences like that. It’s why you work in this industry. Not just the chance to work on things that will carry on long after you’re done but are part of culture. Big, water-cooler, event work. And the chance to work with a great … [Read more…]
https://www.theatlantic.com/technology/archive/2023/02/openai-text-models-google-search-engine-bard-chatbot-chatgpt-prompt-writing/672991/ She wants to play. Look at her! Let’s just let her play for a while. She can come back to this. I heard somewhere that breaks are good. Change. Interacting with different stimuli. Her talking is coming on well. Look at the scores. She’s much more fluent talking with the story, than with her … [Read more…]
https://www.engadget.com/meta-completes-within-acquisition-223323552.html We keep each other motivated. We joined in January (of course) and promised to meet up twice a week. That was the advice from the Gym. They had all our details ready: personalised programme based on stuff they already seemed to know about us – history, attitudes, behaviours. Uncanny really. It’s tough but at … [Read more…]
https://www.wsj.com/amp/articles/i-tried-microsofts-new-ai-powered-bing-search-will-never-be-the-same-11675799762 She settled in for the afternoon. This suspect had a lot of history to go through. She knew there was evidence, clues in the stories those searches would tell. They had another 24 hours to question him. Her work could make all the difference. The interviewers were waiting for the search that would prove … [Read more…]
https://www.campaignlive.co.uk/article/adland-increasingly-struggling-mental-health-nabs-says/1812435 He needed to get the stats down. Breathe. That’s it. Look, they’re moving. Focus. He’d done it before, he knew he could could get there. What had he been picturing that time? he thought. No, don’t struggle to remember. Blue sky. Breathe. He glanced again at the wearable, waiting for the hue to shift. … [Read more…]
https://www.campaignlive.co.uk/article/purpose-purpose/1812268 She tested the app and more importantly the connection to her wearable. She ramped the sensitivity up a bit, it’d drain the battery churning the data but it was only for during the interview. She double checked: alerts were on. Good. The company was set. The likely interviewers selected. She read the initial report … [Read more…]
https://www.theverge.com/2023/2/4/23585948/spotify-founder-daniel-ek-ai-body-health-scanner They’ve got us over a barrel. It’s where the people are. We had a good run. Both state and private, frenemies controlling access and product. Now we have to take their terms. They’re the main player. People love them.. They get that fun “wrapped” thing at the end of the year. All the tracks … [Read more…]