https://adage.com/article/member-content/post-election-2020-advertising-healing/229609 There’s been an increase. Years of on-off restrictions, recession, economic and social isolation plus the underlying hum of the culture wars. I’ve never liked drugs – even when we could get them I didn’t like prescribing them. I knew the causes were deep-rooted, the cure was more complex than chemical tinkering. Meaningless debate now … [Read more…]
https://www.ft.com/content/a41b34e7-a8fc-4bce-92e4-508cd1c83ba9 I’d always wanted to get a job in advertising. Well alright “always”, when i was a kid I didn’t know what it was and wanted to be an influencer but later… When The Great Compression happened and ad jobs disappeared, I thought my dream was dead but then I saw an ad about how … [Read more…]
https://www.pcgamer.com/noveto-soundbeamer-sci-fi-speaker-brainhole/ He remembered the city. Deeper than a normal Sunday. The tyres of his bike echoed on the tarmac. He’d heard birds. The sound of the few bits of litter. Zombie. Post-apocalyptic, the tabloid cliches weren’t outrageous. An urban anechoic chamber. But that was then. Now the traffic was back. Footsteps. Mobile halfalogues. Even the … [Read more…]
https://voicebot.ai/2020/11/17/bbc-releases-synthetic-voice-newsreader-for-online-articles/ Ever since the election it has become more and more difficult to “fan the flames”. The platforms are running scared and getting better at catching so-called “inflammatory” posts. They still only put warning stickers on them but getting something going and getting people going is becoming harder. At least as far as content is … [Read more…]
https://www.adweek.com/digital/why-so-many-stadiums-are-racing-to-install-5g-even-with-live-events-paused/ This is going to be the biggest rally of the campaign. The drones’ flightpaths are programmed and timed to the soundtracks; the augmentations are ready to run on the StayApart (™) screens; the SafeAir (™) purifiers are loaded with smells ready for the Christmas story; the seat speakers are set for the soundwave. We’ll … [Read more…]
https://www.thedrum.com/news/2020/11/16/why-linkedin-put-real-people-its-ads Colleagues. It’s been another successful quarter particularly in terms of productivity. Well done. The number of ads we are now producing is at an all time high. Clients know we can turn work around faster – and of course cheaper – than our competitors, still failing (in my opinion) to embrace the potential of … [Read more…]
https://www.thedrum.com/news/2020/11/13/john-lewis-very-different-2020-christmas-ad-we-nearly-didnt-produce-ad-year He was old. He felt old. They looked at him and saw “old”. They humoured him when he talked about Christmas past, appointment TV, tentpole campaigns, iconic ads. He tried to explain the idea of something that everyone watched and talked about. He tried to paint a picture of millions seeing and talking about … [Read more…]
https://www.thedrum.com/news/2020/11/12/anatomy-merger-akqa-group-s-ahmed-and-houston-share-their-candid-thoughts A merger’s been on the cards for some time. The CEO wanted to make her mark and ‘refreshing’ the portfolio is a quick win. The trade press has focused on the name and staff on the redundancies but at my level, it’s more fundamental than that. Existential, even. Merging, it speaks of a loss … [Read more…]
https://www.campaignlive.co.uk/article/utmost-support-future-talent-during-pandemic/1699162 The networks were rough. Gangs patrolled the feeds, claiming territory, defending their corners. Things got nasty very quickly. Resources were scarce. Opportunities few and far between. Everyone knew someone who had been caught up in something. A skirmish or a full on battle. Since The Collapse, the feeds were no place for the timid … [Read more…]
https://www.theverge.com/2020/11/7/21553998/netflix-linear-channel-france-streaming-cable-tv He didn’t get headaches any more. He slept better. The doctor said the wearable was posting data “in the right zone”. He felt better, calmer. They reminded him of the glasses he’d worn as a kid to help with his dyslexia. Tinted a cool John Lennon colour, they’d helped stop the words buzzing. These … [Read more…]