speculations

Chief Impact Officers Explained: Why Some Companies Are Adding The Position

https://adage.com/article/marketing-news-strategy/chief-impact-officers-mcdonalds-ibm-others-add-position/2490006 This is a statement. This says something to our clients, our industry and the market. The new role says we’re leading on this, taking it seriously, embedding it in the business. Board-level. We’ve always stressed the importance. The last strategic plan made that clear. This new role ensures that this issue, this opportunity, this … [Read more…]

Microsoft Designer is being integrated into Edge for AI-generated social content

https://www.theverge.com/2023/4/27/23700364/microsoft-designer-update-ai-edge-browser-social-media-tools She didn’t expect to enjoy it. Everyone was doing it and she knew she’d have great content to post when she “returned”, but she was nervous. She’d posted that and had been heartened by the emojis that came back. The first twenty minutes had been the worst. She was sure her band was registering … [Read more…]

Mark Zuckerberg says Meta wants to ‘introduce AI agents to billions of people’

https://www.theverge.com/2023/4/26/23699633/mark-zuckerberg-meta-generative-ai-chatbots-instagram-facebook-whatsapp I’m worried about her. It’s great she’s got lots of friends. But we don’t know anything about them. Obviously they never come around. Kids don’t meet in the real world anymore, just endless chattering on the phone. Don’t get me wrong, I’m not a Luddite. I’ve got friendships that work mostly online – they’re … [Read more…]

Swiss startup unveils ‘world-first’ AI translation service

https://thenextweb.com/news/interprefy-startup-unveils-worlds-first-advanced-automated-speech-translation-service-for-online-and-live-eventsinterprefy We’ve been round and round the houses on this. He’s the client so we have to keep listening but the new CMO is, well the profanity filter is on so I’ll let you imagine. He just doesn’t seem to hear what we’re saying. We appreciate he knows his business and he gets that we … [Read more…]

Wood transistor could let us embed electronics in trees

https://www.newscientist.com/article/2370531-wood-transistor-could-let-us-embed-electronics-in-trees/ The wood wide web extends around us as we walk. Below us microscopic mycorrhiza link the roots as the plants network information and support. This subterranean fungal network and the wider ecosystem of leaves and insects and birds above us silently and not-so-silently chatter in their unhuman way. At least that’s what my dad … [Read more…]

Why Social Media Impostors Pose a Constant Battle for Stars

https://www.hollywoodreporter.com/business/digital/social-media-impostors-battle-for-stars-1235371377/ Look, we’ve worked very hard on this. You convinced me it was a good idea to enlist a celebrity and… I agree, you were right. It’s gone viral (apparently that’s the word). I don’t get the sense of humour or the references but the audience clearly does. Views and engagement were all heading in … [Read more…]

Snap Reveals New Augmented Reality Features for Events, Businesses

https://www.adweek.com/brand-marketing/snap-reveals-new-augmented-reality-features-for-events-businesses/ As he unzipped the tent flap and the late morning sunshine bounced off the puddles, he yawned and reached for his phone. It picked up the festival’s cell tower. He couldn’t be bothered jumping through the hoops to get out onto the main networks so just read the message from people in The Field. … [Read more…]

AI, NIL, and Zero Trust Authenticity

https://stratechery.com/2023/ai-nil-and-zero-trust-authenticity/ It had to happen: the Emperor’s New Clothes moment. It wasn’t a young boy, it was just a journalist in the reception area who did the doubletake. The Synth had worked fine in Teams meetings, videos, phone calls. The perfect voice for our brand. Scuplted to reflect our heritage, our values. Completely seamless until … [Read more…]

How AI could revolutionise product placement

https://the-media-leader.com/how-ai-could-revolutionise-product-placement/ She wasn’t looking forward to Date Night. It was her turn to pick the takeaway but it was his turn to pick the movie. It wasn’t that he was the sort of guy to pick a misogynist gorefest. In fact they shared similar tastes in movies. He’d already said his next pick was just … [Read more…]

Bill Gates: AI will be ‘as good a tutor as any human,’ but payoffs in education will take time

https://www.geekwire.com/2023/bill-gates-ai-will-be-as-good-a-tutor-as-any-human-but-payoffs-will-take-time/ My training course tutor was great. They (the pronoun they preferred) pushed me and pulled me. They pushed me to experiment and speculate, to explore and question. They also pulled me back when my work became self-indulgent. They literally made me what I am today. And now I’m out here “in the real world”. … [Read more…]