The Speculation Studio

future of work

Microsoft Teams adds spatial audio for more immersive conference calls

August 2, 2023 by What if..?

https://www.theverge.com/2023/8/1/23816235/microsoft-teams-mac-windows-spatial-audio-now-available She hadn’t got to where she was now without reading the room. It was a form of networking, she always said. She just knew where to be, whose conversation to join in and most importantly, what snatches to pick up on. She had a way off not just hearing stuff but somehow hearing the … [Read more…]

Posted in: speculations Tagged: future of work

What Happened to Chicago Portfolio School? Students and Staff Want to Know

July 23, 2023 by What if..?

https://www.adweek.com/agencies/what-happened-to-chicago-portfolio-school-students-and-staff-want-to-know/ He could have worked from home obviously but heh, the chance to get out of this town… Seeing as the sponsor was paying for life in The Smoke… His northern tones and dropped ‘aitches were gold. As an Insight Intern his job was to feed thick data into the systems and to “speculate from … [Read more…]

Posted in: speculations Tagged: education, future of work, Thick Data

Google is testing AI-generated Meet video backgrounds

July 19, 2023 by What if..?

https://www.theverge.com/2023/7/18/23799459/google-meet-ai-generated-videoconferencing-background-image The Stylist was busy. The election campaign was in full swing and the demands for interviews were flooding in Each candidate needed “dressing” and some were more amenable to help than others. The Stylist was the professional. They might be the experts on words, but The Stylist knew what worked on camera: “gravitas”, “family-focused”, … [Read more…]

Posted in: speculations Tagged: artificial intelligence, future of work, politics, PR

‘I feel like I’ve missed out’: has working from home thrown the gen Zs out with the water cooler?

June 19, 2023 by What if..?

https://www.theguardian.com/lifeandstyle/2023/jun/19/has-working-from-home-thrown-the-gen-zs-out-with-the-water-cooler I remember the day we could all go back into the office. I love my flatmates but I was so glad to close the door and head back to the Tube. We’d done it, managed not to kill each other. One day we’ll tell stories of the fights over the kitchen table and the … [Read more…]

Posted in: speculations Tagged: careers, future of work, gen Z, wellness

Black Mirror season six review – prepare to convulse in horror on the sofa

June 15, 2023 by What if..?

https://www.theguardian.com/tv-and-radio/2023/jun/15/black-mirror-6-review-prepare-to-convulse-in-horror-on-the-sofa-netflix “He didn’t see that one coming!” That was the joke that went around when he left. It had been a good time to be a futurist. Exponential change. New tech. Fast moving cultural movements. He’d never been short of things for his newsletter. There’d always been a conference platform but his bread and butter … [Read more…]

Posted in: speculations Tagged: creativity, future of work

Brands ‘apprehensive’ about Pride campaigns

June 7, 2023 by What if..?

https://www.campaignlive.co.uk/article/brands-apprehensive-pride-campaigns/1825330 Look, I’ll talk to her. I can’t say more than that. You know that I support you. Your cause is close to my heart, personally… some of my best friends are… Yes, I know you’re disappointed but, it’s not my remit. You have to understand, the company wants to offer support when, where and … [Read more…]

Posted in: speculations Tagged: future of work

WPP teams up with Nvidia to use generative AI in advertising

May 29, 2023 by What if..?

From the FT: “WPP, one of the world’s largest advertising groups, has teamed up with chipmaker Nvidia to use generative artificial intelligence in the production of advertising at scale for its clients.” https://www.ft.com/content/87511db5-a844-425b-9c2f-661ac6c3faa3 When I got the job with The Factory I had visions of call centre desks in lines with rows of nameless and … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, future of work

Letter from the editor on generative AI and the FT

May 28, 2023 by What if..?

https://www.ft.com/content/18337836-7c5f-42bd-a57a-24cdbd06ec51 Our business is based trust. Our relationship with you is based on trust. When you put your trust in us, we deliver. Our business advice, our creative work, our innovative thinking starts and end with that relationship: with trust. We live and work in a world beset with mistrust. Lies, bias, misinformation: undermines that … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, future of work, trust

Where Memory Ends and Generative AI Begins

May 27, 2023 by What if..?

https://www.wired.com/story/where-memory-ends-and-generative-ai-begins/ Twenty five years. If we were a customer we’d have a label our strategy people could make decks around… When I first started the business I never thought we’d ever be a “grown up”. It was an adventure that Steve and I started for the crack. Look at the pictures from those days. Just … [Read more…]

Posted in: speculations Tagged: artificial intelligence, deepfakes, future of work

D&AD: Adam & Eve/DDB wins Agency of the Year

May 26, 2023 by What if..?

https://www.campaignlive.co.uk/article/d-ad-adam-eve-ddb-wins-agency-year/1824207 I’d like to thank… my team. To be honoured as the Agency of the Year is recognition of the contribution each part of that team has made to our success this year. From those that identify talent, support and develop it. Through those who handle accounts and serve our clients 24/7. And of course … [Read more…]

Posted in: speculations Tagged: artificial intelligence, future of work
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