The Speculation Studio

future of work

Dispatch from an advertising future #115

October 1, 2020 by What if..?

https://digiday.com/future-of-work/clever-about-how-we-rest-as-uncertainties-drag-into-fall-agencies-are-facing-a-burnt-out-and-fearful-workforce/ She shouldn’t have watched. She knew it. And then she’d read the reports, got lost in the Storm. She didn’t join in, she just got soaked in it all. She should have logged off. She shouldn’t have gone there, she told herself. Now there was guilt as well as everything else. And now she … [Read more…]

Posted in: speculations Tagged: future of work, wellness

Dispatch from an advertising future #112

September 28, 2020 by What if..?

https://www.technologyreview.com/2020/09/24/1008882/facebook-ai-test-benchmark-people-break-adversarial/ He’d told her he had a job with “a big tech company”. She was so proud. He’d spent three years in his room: in lectures, tutorials, ‘socialising’ or whatever students did. She had wondered if the fees had been worth it. But now he had a job. She’d heard how much people could earn. … [Read more…]

Posted in: speculations Tagged: artificial intelligence, future of work

Dispatches from an advertising future #110

September 24, 2020 by What if..?

https://www.engadget.com/oldest-computer-manual-zuse-z4-161214346.html It had been a themepark for a long time. Students came on fieldtrips and marvelled at the rows of desktop computers, giggled at the printers and looked puzzled at the meeting rooms. The guide was programmed as a Don Draper-style CD, from The Before. He talked about pitches and client meetings, and told tales … [Read more…]

Posted in: speculations Tagged: agencies, copywriting, creativity, future of work

Dispatches from an advertising future #109

September 23, 2020 by What if..?

https://arstechnica.com/information-technology/2020/09/traders-set-to-don-virtual-reality-headsets-in-their-home-offices/ He’d always been slightly envious of them, their corner of the office. It was just more… fun. They had paper, lots of it. Doodles and post-it notes with half-written jokes or quotes. Their screens always looked better too, their software exciting. And then there were the gadgets and games. They justified playing as work … [Read more…]

Posted in: speculations Tagged: augmented reality, creativity, future of work, programmatic, virtual reality

Dispatch from an advertising future #103

September 15, 2020 by What if..?

https://arstechnica.com/gaming/2020/09/ai-ruined-chess-now-its-making-the-game-beautiful-again/ They called me the “ugly duckling”. They were the ones people wanted to see. “It’s a revolution, a whole new world,” the press marvelled. There were documentaries and of course awards. I knew they were the next big thing when commentators used the word “dangerous”. They were perfection. And then there was me. I … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, future of work

Dispatch from an advertising future #101

September 11, 2020 by What if..?

https://www.engadget.com/nfl-microsoft-teams-covid-19-coronavirus-180945560.html Running a start-up has never been easy. Your team needs you as founder, your personality. And you need them; their energy. But as you try to build businesses in the New Normal dispersed across Office 2.0, there are no TGIFs, no chance for you to use their feelings towards you. But with Adore (™) … [Read more…]

Posted in: speculations Tagged: agencies, agency roles, future of work

Dispatch from an advertising future #87

August 24, 2020 by What if..?

https://www.warc.com/newsandopinion/news/new-brand-opportunities-in-the-domestic-space/44011 They’d always been into home improvement, houseproud. Now they were hubproud. When the firm joined Office 2.0, they took their grants to remake the space: hubwork spaces for them; hubschool space for Charlie and hubhome spaces for what was left of the day. And as the partnership deals were offered, they signed up. They … [Read more…]

Posted in: speculations Tagged: family, future of work, smarthome, sponsorship

Dispatch from an advertising future #82

August 17, 2020 by What if..?

https://newatlas.com/computers/parolees-tracked-artificial-intelligence-prevent-recidivism/ Talent is back in demand again and you’re back worrying about your best people leaving, and understanding why? With Churn (™) we give you hard data to work with. Integrate Churn (™) into your wellness programme (we work with all the major wearable platforms) and we’ll tell you when someone’s thinking of leaving so … [Read more…]

Posted in: speculations Tagged: activism, artificial intelligence, future of work, wearables, wellness

Dispatch from an advertisng future #81

August 14, 2020 by What if..?

https://interestingengineering.com/google-lens-announces-new-homework-filter-solves-math-problems-with-photo “Learning moments” had changed recently. As the “new normal” was imposed on the schools, and the new National Curriculum and assessment framework had been rolled out, teachers had been programmed to stress STEM skills but, as the remaining industries demanded a creative workforce, there’d been a new emphasis on critical and philosophical “moments”. Questions … [Read more…]

Posted in: speculations Tagged: augmented reality, education, future of work, Google

Dispatch from an advertising future #78

August 11, 2020 by What if..?

https://www.warc.com/newsandopinion/news/content-led-marketing-strategies-are-more-effective-than-ever-for-brands/43959 “An opportunity”: that’s what she’d said as she wearily handed out another redundancy notice. Unlike most hearing that platitude, he’d not got angry; he’d dreamed. At last the chance to write. He looked at the others. Some in their fifties like him. Some just kids, All had their dreams: the novel, the poem, the … [Read more…]

Posted in: speculations Tagged: creativity, future of work, wearables
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