Roblox Is Testing Dynamic Billboards in the Metaverse With New Ad Platform https://www.adweek.com/commerce/roblox-testing-dynamic-billboards-in-the-metaverse-new-ad-platform/ They said it would be long hours. But really, I’m knackered. It’s stupid O’clock. It’s great feeling as though the agency values me, needs me really. But I can’t do it all. Nights, weekends. The demands, expectations. My thumbs hurt. My eyes … [Read more…]
Gucci built a persistent town inside of Roblox https://www.theverge.com/2022/5/27/23143404/gucci-town-roblox I’m not elitist. But I do like quality. And I like to be different. Many do. They pay for hand-made artisan clothes, customise, make their own. That’s them making a statement. That’s exclusivity. I like certain brands. They are unique, different, exclusive. I like that their … [Read more…]
How Roblox’s Layered Clothing makes the virtual world feel more real — and more attractive to brands It used to be a matter of money. Fair enough. If you’re poor and won’t work or fight for it, well, heh… it’s not for you. I get that. Style Darwinism. Survival of the fittest. It’s what makes … [Read more…]
The latest update for Quest headsets lets you chill in a study with mountainside views https://www.theverge.com/2022/4/11/23020783/oculus-meta-quest-2-vr-headset-update-v39-studio-mountainside No. I mean it. It’s not acceptable. You can’t do that. You know that. You know better. Do you remember when we sat down together and wrote out the agreement? “Contract” we called it. You and I agreed on … [Read more…]
Nike built a kids’ world in the metaverse for Air Max Day https://adage.com/article/creativity-news/nike-built-kids-world-metaverse-air-max-day/2408821 I suppose we’re lucky in my school. My mate’s school sponsor is some food company. You should see what they have to do. I mean lessons were bad enough when you only ever do stuff about whatever the sponsor’s into at the … [Read more…]
Mark Zuckerberg confirms NFTs are coming to Instagram https://www.engadget.com/mark-zuckerberg-confirms-nf-ts-are-coming-to-instagram-204435805.html She always loved this day. Every year. No-one else knew it was special. Just her and her phone. That alert. Her senses were flooded. On this day… There was never anything great, no award winners, but each was special. That day. Her pictures. Her friends’ pictures. … [Read more…]
IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse It’s a relief. I was tired. Always seen. Always acting. Always there. I loved it at the start. Who wouldn’t love the attention? Validation. And the money of course. Once they came calling… well that gives you energy but only for so … [Read more…]
From URL to IRL: how digitally native brands are harnessing the power of experience https://www.campaignlive.co.uk/article/url-irl-digitally-native-brands-harnessing-power-experience/1747644 She had to close her eyes. It was the only way to de-Augment, they said. Her dad still had his original headset and never stopped telling her about the first time he had experienced The Space. He sounded like Timothy … [Read more…]
The titans of the metaverse have a bandwidth issue https://www.ft.com/content/09d244a2-34a2-4f62-9747-5064d76cb286 When she stuttered, they laughed. That made the stutter worse. The more they piled on, surrounded her, sharing jokes, making memes the more she stuttered. It wasn’t her fault. She’d stuttered since she was a kid, in primary school, when she’d been playing with the … [Read more…]
https://blog.immersed.team/working-from-orbit-39bf95a6d385 Working From Orbit: VR Productivity In (or Above) a WFA World I guess it was inevitable. The company’s been going downhill for years. You’ve only got to look at the turnover on the 12th floor. No-one’s stayed longer than 18 months for ages. Those of us who have been here for a long time … [Read more…]