The Speculation Studio

wellness

Dispatch from an advertising future #249

June 24, 2022 by What if..?

AR, meet ML: IKEA app lets you erase and replace your furniture https://arstechnica.com/gadgets/2022/06/ar-meet-ml-ikea-app-lets-you-erase-and-replace-your-furniture/ He still found it stressful. Real-world socialising. In The Before, he’d never have called it a “crowd” but now. So many people. Just around his table, friends, people he knew by sight and hangers on who’d heard about the send-off. As it … [Read more…]

Posted in: speculations Tagged: augmented reality, future of work, wearables, wellness

Dispatch from an advertising future #239

May 18, 2022 by What if..?

Fitbit and Google Fit integration with Google Assistant and Nest Hub gets one step closer https://chromeunboxed.com/fitbit-google-fit-integration-nest “I’m sorry Dave, I can’t do that.” Where was that setting? he thought, not for the first time that day. Ironic really. Apparently streaming the next episode of now wasn’t ‘optimal’ for his blood pressure. Hunting for the bloody … [Read more…]

Posted in: speculations Tagged: health, smarthome, wellness

Dispatch from an advertising future #226

April 18, 2022 by What if..?

Google’s Little Signals concepts show what ‘ambient’ notifications could look like https://www.theverge.com/2022/4/15/23026074/google-little-signals-concept-diy-build-ambient-notifications Gently close your eyes. Feel the weight of your body pressing down on the chair or your cushion. Feel the floor under your feet as you begin to focus on your breath. Notice where you feel the breath. Notice how it feels. Count … [Read more…]

Posted in: speculations Tagged: Ambient computing, wellness

Dispatch from an advertising future #201

January 13, 2022 by What if..?

What the new normal looks like: Google data https://www.warc.com/content/feed/what-the-new-normal-looks-like-google-data/en-GB/5144 He’d never thought about therapy in The Before. He’d had ups and downs of course but that world that was now long gone seemed to just carry him along. But he’d realised in the latest wave that he needed help. He remembered, as he sat in … [Read more…]

Posted in: speculations Tagged: artificial intelligence, data, wellness

Dispatch from an advertising future #194

September 24, 2021 by What if..?

https://www.techradar.com/news/future-iphone-health-tracking-could-detect-depression-anxiety-and-cognitive-decline Future iPhone health tracking could detect depression, anxiety, and cognitive decline I’m trying to work. Sorry, I need to get this done. Of course I care and I’ll do something about it but… I need to focus on this. Just give me a few more minutes to send this one. Yes, yes, I know … [Read more…]

Posted in: speculations Tagged: family, wellness

Dispatch from an advertising future #178

August 23, 2021 by What if..?

https://digiday.com/marketing/this-is-the-equivalent-of-free-beer-confessions-of-a-strategist-on-how-wellness-platitudes-arent-enough-to-curb-burnout/ ‘This is the equivalent of free beer’: Confessions of a strategist on how wellness platitudes aren’t enough to curb burnout It just won’t budge. I’ve tried opening more windows; joining more Slack channels. I’ve tried thinking about my mortgage. I’ve even tried holding my breath. It just won’t move. I’ve got to get it … [Read more…]

Posted in: speculations Tagged: agency roles, future of work, wearables, wellness

Dispatch from an advertising future #150

November 23, 2020 by What if..?

https://adage.com/article/member-content/post-election-2020-advertising-healing/229609 There’s been an increase. Years of on-off restrictions, recession, economic and social isolation plus the underlying hum of the culture wars. I’ve never liked drugs – even when we could get them I didn’t like prescribing them. I knew the causes were deep-rooted, the cure was more complex than chemical tinkering. Meaningless debate now … [Read more…]

Posted in: speculations Tagged: creativity, wellness

Dispatch from an advertising future #141

November 9, 2020 by What if..?

https://www.theverge.com/2020/11/7/21553998/netflix-linear-channel-france-streaming-cable-tv He didn’t get headaches any more. He slept better. The doctor said the wearable was posting data “in the right zone”. He felt better, calmer. They reminded him of the glasses he’d worn as a kid to help with his dyslexia. Tinted a cool John Lennon colour, they’d helped stop the words buzzing. These … [Read more…]

Posted in: speculations Tagged: augmented reality, retail, wearables, wellness

Dispatch from an advertising future #136

November 2, 2020 by What if..?

https://www.engadget.com/ai-covid-19-cough-detection-from-recordings-213858299.html He should be used to it by now. Trying not to look at his own image in the corner of the matrix; raising his electronic hand; remembering to unmute and then… starting. He’d not been particularly confident in The Before. He knew he often stumbled and always felt every other word was “erm”. And … [Read more…]

Posted in: speculations Tagged: artificial intelligence, future of work, pitches, voice, wellness

Dispatch from an advertising future #128

October 20, 2020 by What if..?

https://www.digitaltrends.com/features/envisics-ar-windshield-technology/ Traffic was back to a new normal. Crawling, then frantic overtaking, undertaking, catch-up. He felt the stop start seep into his mood. As he tensed, the seat changed its support, the news channel chose different stories and it began. Barely perceptible, the circles gently pulsed, mirroring the new stories’ sentences. As they slowed, the … [Read more…]

Posted in: speculations Tagged: 5G, augmented reality, automotive, wellness
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