The Speculation Studio

wellness

Dispatch from an advertising future #124

October 14, 2020 by What if..?

https://www.adweek.com/agencies/havas-launches-customer-experience-network/ The “people formerly known as customers” have always been at the heart of our work for clients. In The Before, we prided ourselves on not just knowing them through data, but really understanding them. Things have changed. People have changed. Home Space Blur; Circuitbreak Compression; Stop-Start socialising;  Lockdown Syndrome have all had their effects. … [Read more…]

Posted in: speculations Tagged: agencies, wellness

Dispatch from an advertising future #120

October 8, 2020 by What if..?

https://www.technologyreview.com/2020/10/07/1009499/telepath-wants-to-enforce-kindness-can-that-ever-work/ The doctor had prescribed it after the last ‘episode’. His band had alerted his employer who had passed it on. When he was called in, he was ‘offered’ it. They said it was better than drugs, but he knew it was a money thing. He didn’t have a choice so he joined. He had … [Read more…]

Posted in: speculations Tagged: activism, future of work, wearables, wellness

Dispatch from an advertising future #115

October 1, 2020 by What if..?

https://digiday.com/future-of-work/clever-about-how-we-rest-as-uncertainties-drag-into-fall-agencies-are-facing-a-burnt-out-and-fearful-workforce/ She shouldn’t have watched. She knew it. And then she’d read the reports, got lost in the Storm. She didn’t join in, she just got soaked in it all. She should have logged off. She shouldn’t have gone there, she told herself. Now there was guilt as well as everything else. And now she … [Read more…]

Posted in: speculations Tagged: future of work, wellness

Dispatch from an advertising future #104

September 16, 2020 by What if..?

https://arstechnica.com/gaming/2020/09/facebook-leak-reveals-oculus-quest-2-as-a-4k-standalone-vr-headset/ Of course The Retros wanted them. They’d pay whatever to complete their collection, to have another thing to get working for their Boot-Up parties. But they didn’t need them. They had Visuals: invisible or stylised, designed to fit with their image. They could flip in and out with a thought. Visuals were great for … [Read more…]

Posted in: speculations Tagged: virtual reality, wellness

Dispatch from an advertising future #98

September 7, 2020 by What if..?

https://www.warc.com/newsandopinion/news/drop-in-city-centre-footfall-is-local-areas-gain/44063 The city felt less like a zombie movie and more like a nature documentary. The soundscape had changed: you could hear birds and your foot fall on the pavements. There was a new pace: families strolled; flaneurs meandered aimlessly. The landscape was still: no scrolling images on bus shelters or deserted billboards. It was … [Read more…]

Posted in: speculations Tagged: family, OOH, retail, smart cities, wellness

Dispatch from an advertising future #82

August 17, 2020 by What if..?

https://newatlas.com/computers/parolees-tracked-artificial-intelligence-prevent-recidivism/ Talent is back in demand again and you’re back worrying about your best people leaving, and understanding why? With Churn (™) we give you hard data to work with. Integrate Churn (™) into your wellness programme (we work with all the major wearable platforms) and we’ll tell you when someone’s thinking of leaving so … [Read more…]

Posted in: speculations Tagged: activism, artificial intelligence, future of work, wearables, wellness

Dispatch from an advertising future #48

May 23, 2020 by What if..?

https://www.warc.com/newsandopinion/news/eurosportbuildsbiometricbenchmarks/43318 The good thing about a conference in a cinema was the seats. They’d been designed for comfort: blockbuster, popcorn comfort. Cup holder on the left, emotion panel on the right. She settled in for the first of her boss’ two appearances that year. She knew what she had to do. She took a deep … [Read more…]

Posted in: speculations Tagged: biometrics, events, experiential, wellness

Dispatch from an advertising future #45

May 23, 2020 by What if..?

https://www.theguardian.com/technology/2020/feb/16/ai-systems-claiming-to-read-emotions-pose-discrimination-risks It had been hard work. Maths wasn’t like that when she was at school… but then again, her parents hadn’t helped her with homework. They’d stared at the problem and asked the video assistant for help. Sam had tried to explain but she’d just scowled, like when Sam had made a bad joke to … [Read more…]

Posted in: speculations Tagged: education, family, wellness

Dispatch from an advertising future #30

May 23, 2020 by What if..?

Taxi-Top Startup Firefly Can Now Target Ads Based on Weather It hadn’t been a good day. His StressBit was pulsing yellow as his StressPods moved from ambient to the StressPlaylist the company had loaded after his last appraisal. If he could get to white, he could switch it back to The Killers. Perhaps before the … [Read more…]

Posted in: speculations Tagged: OOH, smart cities, wellness

Dispatch from an advertising future #26

May 23, 2020 by What if..?

Wonder how long before that Pret 'menu exploration' board becomes an self service ordering panel? pic.twitter.com/hEOpjrftpx — Liam Brennan (@LCBrennan) September 28, 2019 She ducked into the coffee shop to wait for the self-drive. She placed her panel on the screen and the screen came to life: “Chris, hi. Your usual? judging by your stress … [Read more…]

Posted in: speculations Tagged: family, retail, wellness
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