The Speculation Studio

Month: August 2021

Dispatch from an advertising future #183

August 31, 2021 by What if..?

https://interestingengineering.com/advertising-company-wants-deepfake-clones-of-your-face An Advertising Company Wants to Make Deepfake Clones of Your Face They look down on us as though we’re sinning. Maybe it’s a hangover from that: “my body’s a temple” thing. We should “save” ourselves for… well what? It’s my body after all. What I choose to do with it is my business. If … [Read more…]

Posted in: speculations Tagged: artificial intelligence, deepfakes

Dispatch from an advertising future #182

August 27, 2021 by What if..?

https://www.theverge.com/2021/8/26/22642017/snapchat-scan-feature-ar-camera-visual-search Snapchat’s new AR features can identify the world around you I used to wander. Even if I was on my way somewhere, I’d just let myself drift, taking in the world, letting things come and go, noticing or not noticing. A myriad of stuff: natural and not; human and unhuman. The panoply of different … [Read more…]

Posted in: speculations, Uncategorized Tagged: augmented reality

Dispatch from an advertising future #181

August 26, 2021 by What if..?

https://www.engadget.com/ten-federal-agencies-expanding-facial-recognition-070044629.html Ten federal agencies are expanding their use of facial recognition This Government is committed to arts and culture as well as managing the public purse. We know you – our creative sector – are aware of those sometimes competing demands. For many years you have completed evaluations and submitted data to show the effects … [Read more…]

Posted in: speculations Tagged: creativity, facial recognition

Dispatch from an advertising future #180

August 25, 2021 by What if..?

https://www.campaignlive.co.uk/article/merkle-launches-uk-tech-consulting-practice/1725478 Merkle launches UK tech consulting practice We are delighted to announce a new consulting practice and a new member of our team. We pride ourselves on the depths of our technological expertise and our data practice has been at the forefront of our offer for a number of years. We are keenly aware however … [Read more…]

Posted in: speculations Tagged: agencies, agency roles, artificial intelligence, future of work

Dispatch from an advertising future #179

August 24, 2021 by What if..?

https://www.theverge.com/2021/8/24/22639081/tiktok-effects-house-studio-private-beta-launch TikTok follows Snap and Facebook by testing new augmented reality developer tools You’ve got to see it! It’s amazing. I mean it’s so cool. It’s hypnotic. Mesmerising. I could look at it for hours. I have. I’ve told all my friends. I mean you have to when there’s something this new, this amazing. I … [Read more…]

Posted in: speculations Tagged: augmented reality, photography, virtual reality

Dispatch from an advertising future #178

August 23, 2021 by What if..?

https://digiday.com/marketing/this-is-the-equivalent-of-free-beer-confessions-of-a-strategist-on-how-wellness-platitudes-arent-enough-to-curb-burnout/ ‘This is the equivalent of free beer’: Confessions of a strategist on how wellness platitudes aren’t enough to curb burnout It just won’t budge. I’ve tried opening more windows; joining more Slack channels. I’ve tried thinking about my mortgage. I’ve even tried holding my breath. It just won’t move. I’ve got to get it … [Read more…]

Posted in: speculations Tagged: agency roles, future of work, wearables, wellness

Dispatch from an advertising future #177

August 20, 2021 by What if..?

https://www.theverge.com/2021/8/19/22629942/facebook-workrooms-horizon-oculus-vr Inside Facebook’s metaverse for work It was a fairly balanced meeting. Fifty-fifty bods and bots. He chose to send me. I don’t mind. My colleagues and I have a far more useful meeting running at the same time. We call it it ‘parallel processing’. We like that joke. Bot humour. He hoped they wouldn’t … [Read more…]

Posted in: speculations Tagged: agency roles, artificial intelligence, future of work, metaverse, virtual reality

Dispatch from an advertising future #176

August 19, 2021 by What if..?

https://www.rollingstone.com/pro/news/bts-army-fave-app-1213189/amp/ A BTS-Backed Social Network for Fandoms Wants to Revolutionize Stan Culture I’m in quite a few Verts. Inevitable really. As you grow up you join them. They’re part of your identity. Hey you can’t have a Presence without them and, without a Presence, well what are you? Thing is, I’ve never been hailed in … [Read more…]

Posted in: speculations Tagged: influencer

Dispatch from an advertising future #175

August 18, 2021 by What if..?

https://www.adweek.com/performance-marketing/stella-artois-solstice-celebration-hybrid-events/ Stella Artois’ Solstice Celebration Shows Its Evolving Approach to Hybrid Events The sun was setting at the end of the city street as we arrived. We’d not been here for… oh I lose track. When you’ve pace-shifted that happens. How many years ago did we leave? Work hasn’t changed thanks to The System but … [Read more…]

Posted in: speculations Tagged: experiential, smart cities

Dispatch from an advertising futures #173

August 16, 2021 by What if..?

https://www.technologyreview.com/2021/08/15/1031804/digital-beauty-filters-photoshop-photo-editing-colorism-racism/ It’s all wrong. I look wrong. I mean, look! They’re just more attractive, more together, more real… just more. Who would you want to meet? Who would you want to talk to? Who would you want to..? I’m just not right. I have to be out there but when I’m out there, I’m so … [Read more…]

Posted in: speculations Tagged: deepfakes, influencer
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