The Speculation Studio

Microsoft 365 ‘Copilot’ uses AI to automate everyday tasks in multiple apps

March 17, 2023 by What if..?
https://www.engadget.com/microsoft-365-copilot-uses-ai-to-automate-everyday-tasks-in-multiple-apps-151133434.html?src=rss&guccounter=1 It was just there. A modern-day paperclip conspiracy. Not just for scientists with dodgy records but now students desperate to get a job. It beckoned. So easy: accept and it’s finished. She’d paid the fees, attended all the classes. She deserved the qualification and was showing initiative – practice-research,… Read the rest
Posted in: speculations Tagged: artificial intelligence, education, jobs

Outdoor screen fitted with microphones so AI can ‘hear’ sirens in anti-knife crime campaign

March 16, 2023 by What if..?
https://the-media-leader.com/outdoor-screen-fitted-with-microphones-so-ai-can-hear-sirens-in-anti-knife-campaign/ They left the pub in silence. The resentment was brewing but the argument could wait. They didn’t need everyone hearing or seeing. There’d been a match on so crowds of fans were pouring out, swaying and singing. The billboards lit up in response, joining in the chant: karaoke and… Read the rest
Posted in: speculations Tagged: OOH, relationships, Surveillance

Why ChatGPT Can’t Save Marketing—or Marketers

March 15, 2023 by What if..?
https://adage.com/article/fletcher-marketing/why-chatgpt-cant-save-marketing-or-marketers/2479366 I know some people think of me as a bit dull. I’m always the one who says: “maybe not” or “that can’t really be done…” I think of it as managing exceptions, being the grown up in the room, the boy who calls out the emperor. Some just see… Read the rest
Posted in: speculations Tagged: agencies, agency roles, artificial intelligence, future of work

AlphaGo pushed human Go players to become more creative

March 14, 2023 by What if..?
https://www.engadget.com/alphago-pushed-human-go-players-to-become-more-creative-231703950.html They’re not easy to manage, sorry “work with”. We’re supposed to be working with them – combining our different skills, complementing each other. When the panic of the AI bubble in 2023 calmed down and we all realised AI was here to stay, the new wisdom was that the… Read the rest
Posted in: speculations Tagged: artificial intelligence, creativity, future of work

Lush declares war on Google and big tech

March 13, 2023 by What if..?
https://www.campaignlive.com/article/lush-declares-war-google-big-tech/1816116 We all know why we’re here. The West Coast chapter, the East Coast boys, our friends from China… We’ve had our differences over the years. Sometimes things have got ugly, out of hand. I hold my hand up here. But we have always come through. We have common aims… Read the rest
Posted in: speculations Tagged: agencies, metaverse, retail

Using AI to turn the Web into a database

March 12, 2023 by What if..?
https://theaimaze.com/p/using-ai-to-turn-the-web-into-a-database?utm_source=tldrai I got into this job because I was curious about people. Advertising is about people, understanding them, empathising with them, talking with them. I remember a tutor telling the class that if we wanted to make creative stuff for ourselves, there were very good fine art classes elsewhere in… Read the rest
Posted in: speculations Tagged: artificial intelligence, data, future of work

The Man of Your Dreams: For $300, Replika sells an AI companion who will never die, argue, or cheat — until his algorithm is updated.

March 11, 2023 by What if..?
https://www.thecut.com/article/ai-artificial-intelligence-chatbot-replika-boyfriend.html We’d been together since college. The college had a matchmaking thing. you put in your skills and what you wanted in your partner and heh presto, you were matched. And it was good. A good match. He isn’t perfect but heh we’re a good fit. Partners. We’ve been together… Read the rest
Posted in: speculations Tagged: artificial intelligence, creativity, future of work

Smartphones and social media are destroying children’s mental health

March 10, 2023 by What if..?
https://www.ft.com/content/0e2f6f8e-bb03-4fa7-8864-f48f576167d2 It’s not hard to get hold of. There are plenty of small shop owners who don’t ask for ID. You don’t even need to ask your big brother to go in for you. We share the best shops with each other. We know. Why do we do it? Well… Read the rest
Posted in: speculations Tagged: family, mental health, wellness

Does R3’s new holding company ‘family tree’ show that some family planning is in order?

March 9, 2023 by What if..?
https://www.moreaboutadvertising.com/2023/03/does-r3s-new-holding-company-family-tree-show-that-some-family-planning-is-in-order His mum sometimes asked him what his company did. At the start she’d understood, but as it grew, she’d lost track: “something with computers,” she told her friends now. He thought of this as he watched the feed. He thought of the system as like a bookmaker, spotting the… Read the rest
Posted in: speculations Tagged: agencies

Researchers Use AI to Generate Images Based on People’s Brain Activity

March 8, 2023 by What if..?
https://www.vice.com/en/article/wxje8n/researchers-use-ai-to-generate-images-based-on-peoples-brain-activity?utm_source=tldrnewsletter Yes we must have been a pain to work with. We did have a sense of superiority, sometimes an attitude. We could be maybe a little childish. We were a tightly knit group of creatively motivated men (and women). Sometimes we were a law unto ourselves. In our ‘studios’… Read the rest
Posted in: speculations Tagged: artificial intelligence, creativity, future of work
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