Epic’s hyperrealistic MetaHumans can soon be animated using an iPhone

https://www.theverge.com/2023/3/22/23648834/metahuman-animation-epic-state-of-unreal-gdc-2023 He sat still. Very still. As still as he could. Conscious, so conscious of every move. He knew he was being watched. Play it right, there might be a promotion, play it wrong and… He’d prepared the presentation and his answers to the questions his partner had predicted. He… Read the rest

Brainwave study proves billboards hit harder on social when they run IRL

https://www.thedrum.com/news/2023/03/21/brainwave-study-proves-billboards-hit-harder-social-when-they-run-irl She’d taken to walking the city when it was that weird space – silent, still, deserted, post… The Pandemic City was gone now, for now, but she still played the flâneur, wandering liminal spaces, peripheral streets. Disused billboards still stood. A memorial to desperate messaging, she thought, still seemingly… Read the rest

French parliament votes for biometric surveillance at Paris Olympics

https://techcrunch.com/2023/03/24/paris-olympics-biometrics-surveillance They’d joked that the System would flag any French visitors who were not protesting. They weren’t. Neither were the British. Their millennials were flowing as predicted. The Spanish GenZ were appropriately focused on their phones. There was an alert around the group from the 18th arrondissement heading for the… Read the rest

Donald Trump Shares Fake AI-Created Image Of Himself On Truth Social

https://www.forbes.com/sites/mattnovak/2023/03/23/donald-trump-shares-fake-ai-created-image-of-himself-on-truth-social I don’t know how to talk to her about this. You know what she’s like – opinionated is one way of saying it. I’ve spent my whole time in this job trying to gently say that she should stick to what she does best and leave me to do… Read the rest

Inside Agencies’ AI Practices and How They’re with Clients

https://adage.com/article/agency-news/ad-agencies-ai-practices-and-how-theyre-working-clients/2480356 One advantage of being part of a global network is the experience you can call on. When I was made head of the new Practice, I had to hit the ground running. There were clients waiting, hype to capitalise on, bandwagons to jump on and, I like to think,… Read the rest

Four top ad agencies share their ‘ethical codes of conduct’ for generative AI

https://www.thedrum.com/insight/2023/03/17/four-top-ad-agencies-share-their-ethical-codes-conduct-generative-ai Move at the speed of… I mean we’re supposed to be the business that keeps up with culture: the art form that addresses the new, pushes the limits. That’s why I do this. It’s the now. The tactical, topical, trending. I’m not made to to work in an industry… Read the rest

This fascist clothing company hopes you’ll tweet about how offensive it is

https://restofworld.org/2023/twitter-lax-moderation-rage-baiting They simply won’t do it. I’ve explained that it’s a ploy, a trick but they just say “no!” It’s not like we’ve ever jumped on the purpose bandwagon. We’ve focused our messages on the product not the business and the product’s value not its “values”. We’ve never changed our… Read the rest

Glaze protects art from prying AIs

https://techcrunch.com/2023/03/17/glaze-generative-ai-art-style-mimicry-protection/ It’s just sensible. Insurance. My generation has known for a long time that we don’t have any power or rights. We’re precarious. We know it. Brought in on short term contracts – if we get a contract at all. Flexible and freelance, they call it. Those contracts are labyrinthine.… Read the rest

Campaign Female Frontier Awards 2023: winners revealed

https://www.campaignlive.co.uk/article/campaign-female-frontier-awards-2023-winners-revealed/1815428 I thought we were getting past this. We shouldn’t really need them in this day and age. The very fact that there are these awards says something about the state of the industry. They suggest that we are different, need different recognition, need highlighting. Of course we win the… Read the rest