The Speculation Studio

‘Purpose’ still has a purpose

February 6, 2023 by What if..?
https://www.campaignlive.co.uk/article/purpose-purpose/1812268 She tested the app and more importantly the connection to her wearable. She ramped the sensitivity up a bit, it’d drain the battery churning the data but it was only for during the interview. She double checked: alerts were on. Good. The company was set. The likely interviewers selected.… Read the rest
Posted in: speculations Tagged: purpose

Spotify’s founder helped develop an AI-powered body health scanner

February 5, 2023 by What if..?
https://www.theverge.com/2023/2/4/23585948/spotify-founder-daniel-ek-ai-body-health-scanner They’ve got us over a barrel. It’s where the people are. We had a good run. Both state and private, frenemies controlling access and product. Now we have to take their terms. They’re the main player. People love them.. They get that fun “wrapped” thing at the end of… Read the rest
Posted in: speculations Tagged: artificial intelligence, health

Five Mark Ritson Soundbites from Uncensored CMO

February 4, 2023 by What if..?
https://system1group.com/blog/five-mark-ritson-soundbites-from-uncensored-cmo We can’t put him on stage. We don’t know what he’ll say. Well yes, obviously that is the point and why we have him but at least here, we can “manage” him. We can decide which pithy “opinions” we publish, which ones get attached to our name. I know… Read the rest
Posted in: speculations Tagged: agencies, artificial intelligence

Google AI generates musical backing tracks to accompany singers

February 3, 2023 by What if..?
https://www.newscientist.com/article/2357123-google-ai-generates-musical-backing-tracks-to-accompany-singers/ I don’t care whether it’s perfect. It isn’t right! Look, I’m not an expert in music but I do know what I want to say and, just as importantly what I want them to hear. I get what you’re saying about “narrative arc” and “two five one progressions”. I… Read the rest
Posted in: speculations Tagged: artificial intelligence, creativity, music, presentations

Advertising Has Its First Union. Why Marketers Should Worry

February 2, 2023 by What if..?
https://www.adweek.com/agencies/advertising-first-union-why-marketers-should-worry/ We’re not going to back down. We can’t. We’ve come to far now. We know management stockpiled in preparation. They knew we were going to strike. They wanted us to. The government gave the police new powers and they had the trade press on their side: “enemy within”. But… Read the rest
Posted in: speculations Tagged: activism, agencies, artificial intelligence, future of work, hacking

Companies Already Have the Ability to Decode Your Brainwaves

February 1, 2023 by What if..?
https://www.popularmechanics.com/technology/a42626684/artificial-intelligence-can-decode-your-braninwaves/ I get what you’re saying but you’re missing the point. We already share best practice. We have intranets, AI-enabled project tools. We have away days and team-building days. We pay consultants to come in and do speculation workshops to get people to share and improvise: be more creative. We’re… Read the rest
Posted in: speculations Tagged: artificial intelligence, creativity, future of work, Surveillance

Put a (smart) ring on it: Movano on why its health wearable will put women first

January 31, 2023 by What if..?
https://techcrunch.com/2023/01/30/evie-smart-ring-interview/ It’s better than an ankle tag. Less conspicuous and it doesn’t stop me going out and doing stuff. I don’t know if they’re checking location. Don’t need to apparently. My Therapy Officer explained – in that way they do – that it’s as much to help me as monitor… Read the rest
Posted in: speculations Tagged: law and order, Surveillance, wearables

Put a (smart) ring on it: Movano on why its health wearable will put women first

January 31, 2023 by What if..?
https://techcrunch.com/2023/01/30/evie-smart-ring-interview/ It’s better than an ankle tag. Less conspicuous and it doesn’t stop me going out and doing stuff. I don’t know if they’re checking location. Don’t need to apparently. My Therapy Officer explained – in that way they do – that it’s as much to help me as monitor… Read the rest
Posted in: speculations Tagged: crime, Surveillance, wearables

Shoshana Zuboff: ‘Privacy has been extinguished. It is now a zombie’

January 30, 2023 by What if..?
https://www.ft.com/content/0cca6054-6fc9-4a94-b2e2-890c50d956d5 They’re quite funny really. I almost bought them one of those anti-face-rec masks on eBay. I wonder if it’s like when they were growing up, living with old hippies, still clinging on to leftie visions. What was that Glastonbury thing Dad said his mum used to play? But god… Read the rest
Posted in: speculations Tagged: family, privacy, Surveillance

Deepfakes for scrawl: With handwriting synthesis, no pen is necessary

January 29, 2023 by What if..?
https://arstechnica.com/information-technology/2023/01/computer-generated-handwriting-demo-offers-deepfakes-for-scrawl Clients love visiting the offices. They smile as the receptionist politely asks them to leave their devices with him. They particularly love the smells. Not just the freshly brewing coffee but the inks, glue, papers, books. They all seem to make the same Proust joke and ask where Madeleine… Read the rest
Posted in: speculations Tagged: artificial intelligence, creativity, Material things
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