BuzzFeed launches Infinity Quizzes, creating personalized stories powered by OpenAI

https://techcrunch.com/2023/02/14/buzzfeed-launches-infinity-quizzes-creating-personalized-stories-powered-by-openai “Alice! Tea’s ready”… “Alice, it’s getting cold”… “Alice!” She tuned them out. “Involved” was too small a word for it. She was deep, deep in the story. Her story. Just her’s. Written for her, personally. “Alice, come down now please”… Just a little bit more. Just a couple. more… Read the rest

Crypto makes you more attractive, according to a new Binance survey

https://techcrunch.com/2023/02/14/crypto-makes-you-more-attractive-according-to-a-new-binance-survey/ She’d become used to data dates. Obviously pre-date-data had started it all, but the move to live-date-data had upped the game. Some people liked to have those feeds out of the line of sight, on their wrist or screen, but she preferred the lenses. Somehow more honest, she thought.… Read the rest

Even at $5m each, Super Bowl ads make sense – here’s why

https://www.marketingweek.com/mark-ritson-5m-super-bowl-ads-make-sense/ It was made for the Big Screen, the full edge to edge, peripheral soaking, immersive screen. This was why she’d got into the business. She’d started making vertical, viral shorts. Ticks and tocks. Tiny shows. Micro-movies. She’d learned her craft so, when she had the budget she could play… Read the rest

What the Data Tells Us About Making a Great Super Bowl Ad

https://www.adweek.com/creativity/what-the-data-tells-us-about-making-a-great-super-bowl-ad/ Look, I’m not arguing with you. I am the Director, remember. That means I make the calls. And I have the experience too. I’ve been around a long time… alright I am new but I know stuff, a lot of stuff about what works, what doesn’t. Think of it… Read the rest

‘Everyone is going to talk about it’: the making of a $7m Super Bowl ad

https://www.theguardian.com/culture/2023/feb/11/super-bowl-ad-commercial-cost I can remember as though it was yesterday. You don’t forget experiences like that. It’s why you work in this industry. Not just the chance to work on things that will carry on long after you’re done but are part of culture. Big, water-cooler, event work. And the chance… Read the rest

The Most Important Job Skill of This Century

https://www.theatlantic.com/technology/archive/2023/02/openai-text-models-google-search-engine-bard-chatbot-chatgpt-prompt-writing/672991/ She wants to play. Look at her! Let’s just let her play for a while. She can come back to this. I heard somewhere that breaks are good. Change. Interacting with different stimuli. Her talking is coming on well. Look at the scores. She’s much more fluent talking with… Read the rest

Meta now owns VR fitness company Within

https://www.engadget.com/meta-completes-within-acquisition-223323552.html We keep each other motivated. We joined in January (of course) and promised to meet up twice a week. That was the advice from the Gym. They had all our details ready: personalised programme based on stuff they already seemed to know about us – history, attitudes, behaviours. Uncanny… Read the rest

I Tried Microsoft’s New AI-Powered Bing. Search Will Never Be the Same.

https://www.wsj.com/amp/articles/i-tried-microsofts-new-ai-powered-bing-search-will-never-be-the-same-11675799762 She settled in for the afternoon. This suspect had a lot of history to go through. She knew there was evidence, clues in the stories those searches would tell. They had another 24 hours to question him. Her work could make all the difference. The interviewers were waiting for… Read the rest

Adland ‘increasingly struggling’ with mental health, Nabs says

https://www.campaignlive.co.uk/article/adland-increasingly-struggling-mental-health-nabs-says/1812435 He needed to get the stats down. Breathe. That’s it. Look, they’re moving. Focus. He’d done it before, he knew he could could get there. What had he been picturing that time? he thought. No, don’t struggle to remember. Blue sky. Breathe. He glanced again at the wearable, waiting… Read the rest