The Speculation Studio

How AI could revolutionise product placement

April 21, 2023 by What if..?
https://the-media-leader.com/how-ai-could-revolutionise-product-placement/ She wasn’t looking forward to Date Night. It was her turn to pick the takeaway but it was his turn to pick the movie. It wasn’t that he was the sort of guy to pick a misogynist gorefest. In fact they shared similar tastes in movies. He’d already said… Read the rest
Posted in: speculations Tagged: artificial intelligence, product placement

Bill Gates: AI will be ‘as good a tutor as any human,’ but payoffs in education will take time

April 20, 2023 by What if..?
https://www.geekwire.com/2023/bill-gates-ai-will-be-as-good-a-tutor-as-any-human-but-payoffs-will-take-time/ My training course tutor was great. They (the pronoun they preferred) pushed me and pulled me. They pushed me to experiment and speculate, to explore and question. They also pulled me back when my work became self-indulgent. They literally made me what I am today. And now I’m out… Read the rest
Posted in: speculations Tagged: artificial intelligence, education, future of work

Automated stress detection might not be the office panacea it appears to be

April 19, 2023 by What if..?
https://www.ft.com/content/ca4359c8-0ce2-417a-8d9c-52360cf5397f It began, of course, when my kitchen was the office. “We realise this is a difficult time for us all and so we’re offering…” the memo said. It was sweetened with deals on fitness equipment, health insurance and even therapy. As we were ‘encouraged’ back to The Office, the… Read the rest
Posted in: speculations Tagged: future of work, Surveillance, wellness

Royal Navy to enable applications via AI assistant

April 18, 2023 by What if..?
https://www.campaignlive.co.uk/article/royal-navy-enable-applications-via-ai-assistant/1819613 Sometimes I watch them talking to each other. Eavesdropping, I can sometimes tell how well it’s going. Oh, the interviewer didn’t like that… Yeh, that one landed, probably got points for that. Apparently old world interviewers used tricks like arranging the seating so the applicant had to look into… Read the rest
Posted in: speculations Tagged: artificial intelligence, future of work

Labour ‘absolutely right’ over Sunak attack ads, says Wes Streeting

April 17, 2023 by What if..?
https://www.theguardian.com/politics/2023/apr/16/labour-absolutely-right-over-sunak-attack-ads-says-wes-streeting Look, isn’t there a dial somewhere? Alright, I’m old fashioned and I don’t “get it” but just explain it to me in simple terms. Let me explain how it used to be. Some guys came up with an idea for an ad. They made it. They sent it through… Read the rest
Posted in: speculations Tagged: artificial intelligence, creativity, politics

Roblox creators can now make and sell limited-run avatar gear

April 16, 2023 by What if..?
https://www.theverge.com/2023/4/14/23683459/roblox-limiteds-creators-make-sell-avatar-gear-user-generated-content-ugc I don’t care what they’re saying. We can’t do it. Remember the fuss when Warner Brothers sent cease and desist letters to all those Harry Potter fanfic kids. It didn’t look good and don’t get me started on the whole open source marketing lost opportunity thing. The thing is… Read the rest
Posted in: speculations Tagged: IP, NFTs, Roblox

Montana is about to become the first state to ban TikTok

April 15, 2023 by What if..?
https://www.engadget.com/montana-is-about-to-become-the-first-state-to-ban-tiktok-211845076.html There’s this guy. He can get you what you need. He’s alright, legit, safe. I can help you. There’s a network of us. You’ll have to cross state lines yourself. He’s not going to come here. You go there. He loads you up. You come back. You’re set. Problem… Read the rest
Posted in: speculations Tagged: TikTok

What is the future of advertising? Part 3: the students

April 14, 2023 by What if..?
https://the-media-leader.com/what-is-the-future-of-advertising-part-3-the-students/ They didn’t think of themselves as students. They were industry professionals: part of the community, working on the challenges. Paid a living wage but confident they had a future with more rewards to come. Agencies and businesses were not guests or visitors, they were partners, co-designing the Pivot Programme… Read the rest
Posted in: speculations Tagged: education, future of work

YouTube’s top creators are burning out and breaking down en masse

April 13, 2023 by What if..?
https://www.polygon.com/2018/6/1/17413542/burnout-mental-health-awareness-youtube-elle-mills-el-rubius-bobby-burns-pewdiepie Burning out? Creative juices drying up? Running out of steam? Content’s a competitive business and you’re only human after all. You need a break and PostRespite (TM) is here to help. Book that airbnb or that space in the Metaverse and leave the rest to us. We’ll keep the… Read the rest
Posted in: speculations Tagged: artificial intelligence, influencer

Strava launches integration with Spotify to let users listen to content while tracking activities

April 12, 2023 by What if..?
https://techcrunch.com/2023/04/12/strava-launches-integration-with-spotify-to-let-users-listen-to-content-while-tracking-activities/ He checked his idol’s KOM. He was never going to match it but he knew that as he panted around another hairpin he could imagine his hero dancing on the pedals along exactly the same route. He may not have shaved legs and the team sunglasses but for a… Read the rest
Posted in: speculations Tagged: sponsorship, sport, Spotify, Strava
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