The Speculation Studio

Researchers populated a tiny virtual town with AI (and it was very wholesome)

April 11, 2023 by What if..?
https://techcrunch.com/2023/04/10/researchers-populated-a-tiny-virtual-town-with-ai-and-it-was-very-wholesome/ They still called it a “Deck”. Apparently they used to present a collection of still images on a screen. Whatever, his research “Deck” was ready: all the data on the audience attitudes and behaviours; all the different versions tested. His boss said researchers used to have “slides” with qual… Read the rest
Posted in: speculations Tagged: artificial intelligence, Research

Expedia’s new ChatGPT travel planning tool is a litmus test for the future of AI and humanity

April 10, 2023 by What if..?
https://www.geekwire.com/2023/expedias-new-chatgpt-travel-planning-tool-is-a-litmus-test-for-the-future-of-ai-and-humanity/ She opened the door to the cabin. The rain was easing and the sun was set to burn the last of the mist off. The village was off to the left somewhere she seemed to remember and perhaps a stream down that path? She did up her walking shoes,… Read the rest
Posted in: speculations Tagged: artificial intelligence, travel

Digital twins could save your life. Here’s how

April 8, 2023 by What if..?
https://thenextweb.com/news/digital-twins-could-save-your-life-heres-how I’m not jealous. Not really. My life is… ok. Not perfect but… I don’t mind how I look, or sound. I quite like the sorts of jokes I tell or the things I add to conversations. I’m not Oscar Wilde but I could add value to a dinner party.… Read the rest
Posted in: speculations

Tommy Hilfiger Lets Shoppers Try on Clothes in AR With Zero10

April 3, 2023 by What if..?
https://www.adweek.com/creativity/tommy-hilfiger-try-on-clothes-with-zero10/ The security guard looked at her. He probably recognised her but there was nothing he could do. It was a free country. Well he could of course and the feeds were full of tales of people being turned away. But the community would always help you find another shop,… Read the rest
Posted in: speculations Tagged: fashion, retail, wellness

Always be prompting

April 2, 2023 by What if..?
https://techcrunch.com/2023/04/01/how-to-prompt-ai-chat-gpt/ I was going to do coding. Mum was dead happy. She’d been one of those first “girls that code” and loved the idea of me becoming a proper “hacker” as he kept calling it. She picked a school where I could do programming, get the qualifications. But now she’s… Read the rest
Posted in: speculations Tagged: artificial intelligence, education, family

Some funny, some strange: April Fool’s Day 2023 campaigns

April 1, 2023 by What if..?
https://www.marketing-interactive.com/april-fools-day-2023-some-funny-some-strange Look, it’s just not funny. The whole point is it has to be funny. It’s the one day a serious brand can lighten things up. We’ve done it before and they’ve been funny. We always correct the record later in the day but today, we put something out there… Read the rest
Posted in: speculations

Ocean Outdoor’s DeepScreen Alive opens up a new world of 3D DOOH theatre

March 31, 2023 by What if..?
https://www.moreaboutadvertising.com/2023/03/ocean-outdoors-deepscreen-alive-opens-up-a-new-world-of-3d-dooh-theatre For him it was less Back to the Future and more Harry Potter. The city seemed to fold and unfold like the staircases at Hogwarts. An origami sculpture perfectly and intricately constructed as buildings shifted, their facades melting and moving. Characters and words flowed out like endless rain into… Read the rest
Posted in: speculations Tagged: DOOH, smart cities

AI and the American Smile

March 30, 2023 by What if..?
https://medium.com/@socialcreature/ai-and-the-american-smile-76d23a0fbfaf It’s great. Look at the number of mentions on socials, a veritable collage of positive vibes. People see us a great place to work. I’m not complaining, those reels from the away day; those images the juniors post seemingly every night. All great. Doing wonders for recruitment and retention.… Read the rest
Posted in: speculations Tagged: artificial intelligence, imaging, PR

Amazon just opened up its Sidewalk network for anyone to build connected gadgets on

March 29, 2023 by What if..?
https://www.theverge.com/2023/3/28/23659191/amazon-sidewalk-network-coverage The city was chattering. Countless conversations silently wove patterns across the streets. Animate and inanimate objects talked to each other. Humans and unhumans exchanged greetings and information. A walk across town was a series of short and long chats. The postbox greeted the parcel. The dog had an exchange… Read the rest
Posted in: speculations Tagged: Amazon, smart cities

The Age Thing: why doesn’t the average ad professional seem to care?

March 28, 2023 by What if..?
https://the-media-leader.com/the-age-thing-why-doesnt-the-average-ad-professional-seem-to-care The thing is, they know they need my experience. That’s my superpower… lots and lots of… experience. I can tell you about tech bubbles (nothing new there); I can talk you through cultural movements and trends (and the times they came back); I can recall the various political battles… Read the rest
Posted in: speculations Tagged: agency roles, artificial intelligence, diversity, future of work
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