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Dispatch from an advertising future #227

April 19, 2022 by What if..?

Intel calls its AI that detects student emotions a teaching tool. Others call it ‘morally reprehensible.’ https://www.protocol.com/enterprise/emotion-ai-school-intel-edutech Remember the steps. Breath, heart rate, check the wearable, breath again. I can do this. Stop checking it. You’re fine. You’re there. You’ve got this. Breathe. Breath. Smile but not too smile. No, don’t look in the mirror. … [Read more…]

Posted in: speculations Tagged: artificial intelligence, emotion, future of work

Dispatch from an advertising future #226

April 18, 2022 by What if..?

Google’s Little Signals concepts show what ‘ambient’ notifications could look like https://www.theverge.com/2022/4/15/23026074/google-little-signals-concept-diy-build-ambient-notifications Gently close your eyes. Feel the weight of your body pressing down on the chair or your cushion. Feel the floor under your feet as you begin to focus on your breath. Notice where you feel the breath. Notice how it feels. Count … [Read more…]

Posted in: speculations Tagged: Ambient computing, wellness

Dispatch from an advertising future #225

April 14, 2022 by What if..?

This Smoke Alarm Delivers McDonald’s When it Senses You’ve Burned Dinner https://www.adweek.com/creativity/this-smoke-alarm-delivers-mcdonalds-when-it-senses-youve-burned-dinner/ It’d been one of those days. For him too maybe, although frankly, I didn’t care. By the time I logged off and did the WfH commute and shut the system down – don’t worry, my band was still on of course – I … [Read more…]

Posted in: speculations Tagged: family, smarthome

Dispatch from an advertising future #224

April 13, 2022 by What if..?

House-flipping algorithms are coming to your neighborhood https://www.technologyreview.com/2022/04/13/1049227/house-flipping-algorithms-are-coming-to-your-neighborhood/ Ah, some more. How many have we seen now? I’ve got a record somewhere. It should be a fun experience shouldn’t it? Looking around houses. Imagining what they could be if we took that wall down, moved the bedroom to there, rederectorated that room. Potential. Finding a … [Read more…]

Posted in: speculations Tagged: artificial intelligence, family

Dispatch from an advertising future #223

April 12, 2022 by What if..?

The latest update for Quest headsets lets you chill in a study with mountainside views https://www.theverge.com/2022/4/11/23020783/oculus-meta-quest-2-vr-headset-update-v39-studio-mountainside No. I mean it. It’s not acceptable. You can’t do that. You know that. You know better. Do you remember when we sat down together and wrote out the agreement? “Contract” we called it. You and I agreed on … [Read more…]

Posted in: speculations Tagged: education, family, metaverse, virtual reality

Dispatch from an advertising future #222

April 11, 2022 by What if..?

The era of fixing your own phone has nearly arrived https://www.theverge.com/23017361/ifixit-right-to-repair-parts-google-samsung-valve-microsoft He didn’t look special. Just normal. You could walk past him in the corridor and never notice, sit next to him in class and not really see him. But he was famous. Everyone knew about him, even if they didn’t know him. Whatever you … [Read more…]

Posted in: speculations Tagged: right to repair

Dispatch from an advertising future #221

April 8, 2022 by What if..?

This Startup Made a Functioning ‘Invisibility Shield’. Here’s How It Works https://www.sciencealert.com/these-people-made-a-functioning-invisibility-shield-all-thanks-to-physics I worked for a golf shop once. I stood on the street corner holding an arrow pointing towards the shop. Worst thing was I had to wear a birdie costume. The manager thought the joke very funny. It paid the bills. I could … [Read more…]

Posted in: speculations Tagged: future of work

Dispatch from an advertising future #220

April 7, 2022 by What if..?

OpenAI’s DALL-E AI image generator can now edit pictures, too https://www.theverge.com/2022/4/6/23012123/openai-clip-dalle-2-ai-text-to-image-generator-testing We’re loved. Our brand has not suffered a crisis since we handed our image over to Text2Image (™). We’ve all watched our brand seamlessly respond to the conversations, always staying one step ahead of the trends, the debates and the traps, while allowing us … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, PR, purpose

Dispatch from an advertising future #219

April 6, 2022 by What if..?

Looking Through Mojo Vision’s Newest AR Contact Lens https://spectrum.ieee.org/looking-through-mojo-visions-newest-ar-contact-lens Frankly I wouldn’t go on a date anywhere else. It’s a nice part of town, reasonably cheap and there are lots of people around. But mainly it’s when I look into his eyes, I know. I’ve been on other dates, other places. You can almost see … [Read more…]

Posted in: speculations Tagged: augmented reality, relationships

Dispatch from an advertising future #218

April 5, 2022 by What if..?

These are the words Amazon’s planned employee chat app reportedly won’t let you s https://www.theverge.com/2022/4/4/23010608/amazon-worker-social-app-banned-words-union-living-wage I used to hate meetings with Blur(™) running. Yeh, I know I swear occasionally when I get excited. I get it. And frankly Blurring some of Simon’s “jokes” did us all a favour. But it was when ideas or issues … [Read more…]

Posted in: speculations Tagged: artificial intelligence, future of work
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