speculations

Dispatch from an advertising future #229

https://digiday.com/marketing/how-robloxs-layered-clothing-makes-the-virtual-world-feel-more-real-and-more-attractive-to-brands/ How Roblox’s Layered Clothing makes the virtual world feel more real — and more attractive to brands It used to be a matter of money. Fair enough. If you’re poor and won’t work or fight for it, well, heh… it’s not for you. I get that. Style Darwinism. Survival… Read the rest

Dispatch from an advertising future #227

Intel calls its AI that detects student emotions a teaching tool. Others call it ‘morally reprehensible.’ https://www.protocol.com/enterprise/emotion-ai-school-intel-edutech Remember the steps. Breath, heart rate, check the wearable, breath again. I can do this. Stop checking it. You’re fine. You’re there. You’ve got this. Breathe. Breath. Smile but not too smile. No,… Read the rest

Dispatch from an advertising future #226

Google’s Little Signals concepts show what ‘ambient’ notifications could look like https://www.theverge.com/2022/4/15/23026074/google-little-signals-concept-diy-build-ambient-notifications Gently close your eyes. Feel the weight of your body pressing down on the chair or your cushion. Feel the floor under your feet as you begin to focus on your breath. Notice where you feel the breath.… Read the rest

Dispatch from an advertising future #225

This Smoke Alarm Delivers McDonald’s When it Senses You’ve Burned Dinner https://www.adweek.com/creativity/this-smoke-alarm-delivers-mcdonalds-when-it-senses-youve-burned-dinner/ It’d been one of those days. For him too maybe, although frankly, I didn’t care. By the time I logged off and did the WfH commute and shut the system down – don’t worry, my band was still… Read the rest

Dispatch from an advertising future #224

House-flipping algorithms are coming to your neighborhood https://www.technologyreview.com/2022/04/13/1049227/house-flipping-algorithms-are-coming-to-your-neighborhood/ Ah, some more. How many have we seen now? I’ve got a record somewhere. It should be a fun experience shouldn’t it? Looking around houses. Imagining what they could be if we took that wall down, moved the bedroom to there, rederectorated… Read the rest

Dispatch from an advertising future #223

The latest update for Quest headsets lets you chill in a study with mountainside views https://www.theverge.com/2022/4/11/23020783/oculus-meta-quest-2-vr-headset-update-v39-studio-mountainside No. I mean it. It’s not acceptable. You can’t do that. You know that. You know better. Do you remember when we sat down together and wrote out the agreement? “Contract” we called it.… Read the rest

Dispatch from an advertising future #221

This Startup Made a Functioning ‘Invisibility Shield’. Here’s How It Works https://www.sciencealert.com/these-people-made-a-functioning-invisibility-shield-all-thanks-to-physics I worked for a golf shop once. I stood on the street corner holding an arrow pointing towards the shop. Worst thing was I had to wear a birdie costume. The manager thought the joke very funny. It… Read the rest

Dispatch from an advertising future #220

OpenAI’s DALL-E AI image generator can now edit pictures, too https://www.theverge.com/2022/4/6/23012123/openai-clip-dalle-2-ai-text-to-image-generator-testing We’re loved. Our brand has not suffered a crisis since we handed our image over to Text2Image (™). We’ve all watched our brand seamlessly respond to the conversations, always staying one step ahead of the trends, the debates and… Read the rest