The Speculation Studio

activism

Fear of Greenwashing Is Forcing Brands Into Greenhushing

February 17, 2023 by What if..?

https://www.adweek.com/brand-marketing/fear-of-greenwashing-is-forcing-brands-into-greenhushing/ So glad you’ve joined us. You really impressed in the interview. Your passion and commitment really came through. You’ll be a great fit, I’m sure. Now we’ve got all the admin stuff out of the way, you’ve got your equipment to take home, you’re ready to get set up…. There’s just one more thing … [Read more…]

Posted in: speculations Tagged: activism, future of work, purpose

Advertising Has Its First Union. Why Marketers Should Worry

February 2, 2023 by What if..?

https://www.adweek.com/agencies/advertising-first-union-why-marketers-should-worry/ We’re not going to back down. We can’t. We’ve come to far now. We know management stockpiled in preparation. They knew we were going to strike. They wanted us to. The government gave the police new powers and they had the trade press on their side: “enemy within”. But we can’t go back. This … [Read more…]

Posted in: speculations Tagged: activism, agencies, artificial intelligence, future of work, hacking

Consumer advocacy groups want Walmart’s Roblox game audited for ‘stealth marketing’ to kids

January 25, 2023 by What if..?

https://techcrunch.com/2023/01/24/consumer-advocacy-groups-want-walmarts-roblox-game-audited-for-stealth-marketing-to-kids/ They’ll never find out, there’s two of me. The parents are pleased I have what they call a “Saturday job” with a “good company”. It’s a mixture of testing stuff and just hanging out and looking interested. Occasionally they get some of us in to hear our ideas and then we end up testing … [Read more…]

Posted in: speculations Tagged: activism, agency roles, children, family, future of work, online safety

Portable smart projector serves up LG’s smart TV entertainment

January 21, 2023 by What if..?

https://newatlas.com/home-entertainment/cinebeam-portable-smart-projector-lg-pf510q/ Some of us were planning on throwing blood – well it would look like blood! Some were going for oil. I was going for a slogan. Big, in neon colours. One former graffiti artist had a more creative plan. Mine was just witty. I knew one of us was planning on using baked beans … [Read more…]

Posted in: speculations Tagged: activism, smart cities

Activist advertising—how brands and agencies can work for positive change

January 11, 2023 by What if..?

https://adage.com/article/opinion/activist-advertising-how-brands-and-agencies-can-work-positive-change/2461951 It had been great. They didn’t know what hit them. We were so many steps ahead. None of their systems were safe from us. We went where we wanted, did what we wanted. Yes, sometimes it was on the edge of legal but… Heh. Some of us were doing it just because we could. … [Read more…]

Posted in: speculations Tagged: activism, purpose

H&M goes virtual with immersive Roblox experience

January 5, 2023 by What if..?

https://www.campaignlive.co.uk/article/h-m-goes-virtual-immersive-roblox-experience/1809181 We’ve grown up here. These are our spaces. We run them. Sure, we’re different groups and we don’t all agree. We fight but we sort stuff out. We always have. We built these streets. When we didn’t like the way something looked, we took our spray cans and changed them. We didn’t ask for … [Read more…]

Posted in: speculations Tagged: activism, gaming

AI-driven combat drone can search buildings and execute suicide attacks

November 21, 2022 by What if..?

https://newatlas.com/military/lanius-ai-suicide-drone-bomb/ He moved in the shadows, the data shadows obviously but also the real ones. He was a target, he knew it. Embraced it sometimes. A badge of honour. Cloaking didn’t work any more, but keeping your head down made the facial rec cameras at least work a little harder. They knew how to use … [Read more…]

Posted in: speculations Tagged: activism, adblocking, artificial intelligence, Surveillance

Dispatch from an advertising future #120

October 8, 2020 by What if..?

https://www.technologyreview.com/2020/10/07/1009499/telepath-wants-to-enforce-kindness-can-that-ever-work/ The doctor had prescribed it after the last ‘episode’. His band had alerted his employer who had passed it on. When he was called in, he was ‘offered’ it. They said it was better than drugs, but he knew it was a money thing. He didn’t have a choice so he joined. He had … [Read more…]

Posted in: speculations Tagged: activism, future of work, wearables, wellness

Dispatch from an advertising future #99

September 9, 2020 by What if..?

https://www.bbc.com/worklife/article/20200903-the-companies-that-help-people-vanish Tonight. She never thought it would come. When she started she couldn’t have imagined she’d ever have wanted it to come. But she was a child then. She still was, she thought as yet again she turned the camera on and smiled. Tonight. It was all set. She ran through the instructions again in … [Read more…]

Posted in: speculations Tagged: activism, influencer

Dispatch from an advertising future #82

August 17, 2020 by What if..?

https://newatlas.com/computers/parolees-tracked-artificial-intelligence-prevent-recidivism/ Talent is back in demand again and you’re back worrying about your best people leaving, and understanding why? With Churn (™) we give you hard data to work with. Integrate Churn (™) into your wellness programme (we work with all the major wearable platforms) and we’ll tell you when someone’s thinking of leaving so … [Read more…]

Posted in: speculations Tagged: activism, artificial intelligence, future of work, wearables, wellness
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