https://www.thedrum.com/insight/2023/03/17/four-top-ad-agencies-share-their-ethical-codes-conduct-generative-ai Move at the speed of… I mean we’re supposed to be the business that keeps up with culture: the art form that addresses the new, pushes the limits. That’s why I do this. It’s the now. The tactical, topical, trending. I’m not made to to work in an industry afraid of speed, taking chances. … [Read more…]
https://restofworld.org/2023/twitter-lax-moderation-rage-baiting They simply won’t do it. I’ve explained that it’s a ploy, a trick but they just say “no!” It’s not like we’ve ever jumped on the purpose bandwagon. We’ve focused our messages on the product not the business and the product’s value not its “values”. We’ve never changed our avatar in “solidarity” or tweeted … [Read more…]
https://techcrunch.com/2023/03/17/glaze-generative-ai-art-style-mimicry-protection/ It’s just sensible. Insurance. My generation has known for a long time that we don’t have any power or rights. We’re precarious. We know it. Brought in on short term contracts – if we get a contract at all. Flexible and freelance, they call it. Those contracts are labyrinthine. Acronym loaded: IP, NDA… BS … [Read more…]
https://www.campaignlive.co.uk/article/campaign-female-frontier-awards-2023-winners-revealed/1815428 I thought we were getting past this. We shouldn’t really need them in this day and age. The very fact that there are these awards says something about the state of the industry. They suggest that we are different, need different recognition, need highlighting. Of course we win the “main” awards. A lot of … [Read more…]
https://www.engadget.com/microsoft-365-copilot-uses-ai-to-automate-everyday-tasks-in-multiple-apps-151133434.html?src=rss&guccounter=1 It was just there. A modern-day paperclip conspiracy. Not just for scientists with dodgy records but now students desperate to get a job. It beckoned. So easy: accept and it’s finished. She’d paid the fees, attended all the classes. She deserved the qualification and was showing initiative – practice-research, she rationalised. It hailed her. … [Read more…]
https://adage.com/article/fletcher-marketing/why-chatgpt-cant-save-marketing-or-marketers/2479366 I know some people think of me as a bit dull. I’m always the one who says: “maybe not” or “that can’t really be done…” I think of it as managing exceptions, being the grown up in the room, the boy who calls out the emperor. Some just see me as a wet blanket. … [Read more…]
https://www.engadget.com/alphago-pushed-human-go-players-to-become-more-creative-231703950.html They’re not easy to manage, sorry “work with”. We’re supposed to be working with them – combining our different skills, complementing each other. When the panic of the AI bubble in 2023 calmed down and we all realised AI was here to stay, the new wisdom was that the best way forward was to … [Read more…]
https://theaimaze.com/p/using-ai-to-turn-the-web-into-a-database?utm_source=tldrai I got into this job because I was curious about people. Advertising is about people, understanding them, empathising with them, talking with them. I remember a tutor telling the class that if we wanted to make creative stuff for ourselves, there were very good fine art classes elsewhere in the University. We were there … [Read more…]
https://www.thecut.com/article/ai-artificial-intelligence-chatbot-replika-boyfriend.html We’d been together since college. The college had a matchmaking thing. you put in your skills and what you wanted in your partner and heh presto, you were matched. And it was good. A good match. He isn’t perfect but heh we’re a good fit. Partners. We’ve been together for a couple of years … [Read more…]
https://www.vice.com/en/article/wxje8n/researchers-use-ai-to-generate-images-based-on-peoples-brain-activity?utm_source=tldrnewsletter Yes we must have been a pain to work with. We did have a sense of superiority, sometimes an attitude. We could be maybe a little childish. We were a tightly knit group of creatively motivated men (and women). Sometimes we were a law unto ourselves. In our ‘studios’ we played and preened but … [Read more…]