https://www.adweek.com/creativity/what-the-data-tells-us-about-making-a-great-super-bowl-ad/ Look, I’m not arguing with you. I am the Director, remember. That means I make the calls. And I have the experience too. I’ve been around a long time… alright I am new but I know stuff, a lot of stuff about what works, what doesn’t. Think of it as experience, so deeply engrained … [Read more…]
https://www.theguardian.com/culture/2023/feb/11/super-bowl-ad-commercial-cost I can remember as though it was yesterday. You don’t forget experiences like that. It’s why you work in this industry. Not just the chance to work on things that will carry on long after you’re done but are part of culture. Big, water-cooler, event work. And the chance to work with a great … [Read more…]
https://www.theatlantic.com/technology/archive/2023/02/openai-text-models-google-search-engine-bard-chatbot-chatgpt-prompt-writing/672991/ She wants to play. Look at her! Let’s just let her play for a while. She can come back to this. I heard somewhere that breaks are good. Change. Interacting with different stimuli. Her talking is coming on well. Look at the scores. She’s much more fluent talking with the story, than with her … [Read more…]
https://www.wsj.com/amp/articles/i-tried-microsofts-new-ai-powered-bing-search-will-never-be-the-same-11675799762 She settled in for the afternoon. This suspect had a lot of history to go through. She knew there was evidence, clues in the stories those searches would tell. They had another 24 hours to question him. Her work could make all the difference. The interviewers were waiting for the search that would prove … [Read more…]
https://www.theverge.com/2023/2/4/23585948/spotify-founder-daniel-ek-ai-body-health-scanner They’ve got us over a barrel. It’s where the people are. We had a good run. Both state and private, frenemies controlling access and product. Now we have to take their terms. They’re the main player. People love them.. They get that fun “wrapped” thing at the end of the year. All the tracks … [Read more…]
https://system1group.com/blog/five-mark-ritson-soundbites-from-uncensored-cmo We can’t put him on stage. We don’t know what he’ll say. Well yes, obviously that is the point and why we have him but at least here, we can “manage” him. We can decide which pithy “opinions” we publish, which ones get attached to our name. I know it would be great publicity … [Read more…]
https://www.newscientist.com/article/2357123-google-ai-generates-musical-backing-tracks-to-accompany-singers/ I don’t care whether it’s perfect. It isn’t right! Look, I’m not an expert in music but I do know what I want to say and, just as importantly what I want them to hear. I get what you’re saying about “narrative arc” and “two five one progressions”. I understand the idea of harmonic … [Read more…]
https://www.adweek.com/agencies/advertising-first-union-why-marketers-should-worry/ We’re not going to back down. We can’t. We’ve come to far now. We know management stockpiled in preparation. They knew we were going to strike. They wanted us to. The government gave the police new powers and they had the trade press on their side: “enemy within”. But we can’t go back. This … [Read more…]
https://www.popularmechanics.com/technology/a42626684/artificial-intelligence-can-decode-your-braninwaves/ I get what you’re saying but you’re missing the point. We already share best practice. We have intranets, AI-enabled project tools. We have away days and team-building days. We pay consultants to come in and do speculation workshops to get people to share and improvise: be more creative. We’re already networking our creativity. This … [Read more…]
https://arstechnica.com/information-technology/2023/01/computer-generated-handwriting-demo-offers-deepfakes-for-scrawl Clients love visiting the offices. They smile as the receptionist politely asks them to leave their devices with him. They particularly love the smells. Not just the freshly brewing coffee but the inks, glue, papers, books. They all seem to make the same Proust joke and ask where Madeleine is. The directors always make … [Read more…]