https://www.theverge.com/22444020/chicago-pd-predictive-policing-heat-list I’m hot. No, not that sort of hot. I wonder whether my avatar is red, standing out from others who are merely orange or even blue. I wonder if on some screen somewhere a human is watching as colours change. Probably not. It doesn’t need humans to colour code me, why should it need … [Read more…]
https://www.theverge.com/2021/5/18/22430340/deepfake-dubs-dubbing-film-tv-flawless-startup They say they’re windows to the soul. They say they’re individual, unique, special. We look deeply into them when we’re in love or when we’re judging somebody’s truthfulness. Maybe that was why I always thought she has what used to be called ‘star quality’, that way with the camera. My streaming profile is full … [Read more…]
https://www.independent.co.uk/life-style/gadgets-and-tech/brain-computer-interface-braingate-b1825971.html When we first hooked up, he was definitely in charge. He took the lead. He made the decisions and I was happy to follow. I saw my role as helping him, empowering him. There were things I could do that he couldn’t and my role in the relationship was to do those things I … [Read more…]
How to Balance your Brand Communication Plans Clients wanted people again, not just AI advice. The driverless car, thankfully one with a vaguely interesting TaxiChat algorithm, dropped them outside. Their faces got them through security and into the conference room. They were ready. The positive dialectic of real consultancy; when black and white turned grey; … [Read more…]
https://chromeunboxed.com/google-assistant-patent-human-like-interactions It used to be easy. The customer just used the right word and I searched around and connected them to the service. I didn’t have to think or make any decision or judgement call. Yes, it was pretty mindless but it meant I was just left alone to do the job. I was pretty … [Read more…]
https://www.campaignlive.co.uk/article/write-people-talk/1700782 I am brought in to write like they talk. If our messages are to be understood, the thinking goes, they need to sound like all the other conversations going on, all the other communications circulating, all the other voices online. I’m one of them so I know how to talk and write so it … [Read more…]
https://www.thedrum.com/news/2020/11/13/john-lewis-very-different-2020-christmas-ad-we-nearly-didnt-produce-ad-year He was old. He felt old. They looked at him and saw “old”. They humoured him when he talked about Christmas past, appointment TV, tentpole campaigns, iconic ads. He tried to explain the idea of something that everyone watched and talked about. He tried to paint a picture of millions seeing and talking about … [Read more…]
https://www.thedrum.com/news/2020/11/12/anatomy-merger-akqa-group-s-ahmed-and-houston-share-their-candid-thoughts A merger’s been on the cards for some time. The CEO wanted to make her mark and ‘refreshing’ the portfolio is a quick win. The trade press has focused on the name and staff on the redundancies but at my level, it’s more fundamental than that. Existential, even. Merging, it speaks of a loss … [Read more…]
https://www.adweek.com/creativity/ai-logo-generator-creates-random-branding-designs-small-businesses/ Dear Colleagues, As you know we are in exciting times as we transition the agency towards a more efficient, but still creative business. Our AI supplier has assured me that their “creative intelligence system” will be able to handle any task we can throw at it. Certainly the design work we have seen since … [Read more…]
https://gizmodo.com/disney-made-a-skinless-robot-that-can-realistically-sta-1845522375 We’ve been partners since we started in the business. It was just after Reset and agencies were hiring cheap and investing in Artificial Creativity. Give us a shared screen and we’ll bounce ideas with the best of them. We even work together whenever we’re allowed out. Me talking to my wrist, her arguing in … [Read more…]