https://www.marketingweek.com/mark-ritson-5m-super-bowl-ads-make-sense/ It was made for the Big Screen, the full edge to edge, peripheral soaking, immersive screen. This was why she’d got into the business. She’d started making vertical, viral shorts. Ticks and tocks. Tiny shows. Micro-movies. She’d learned her craft so, when she had the budget she could play in the big league, paint … [Read more…]
https://www.adweek.com/creativity/what-the-data-tells-us-about-making-a-great-super-bowl-ad/ Look, I’m not arguing with you. I am the Director, remember. That means I make the calls. And I have the experience too. I’ve been around a long time… alright I am new but I know stuff, a lot of stuff about what works, what doesn’t. Think of it as experience, so deeply engrained … [Read more…]
https://www.theguardian.com/culture/2023/feb/11/super-bowl-ad-commercial-cost I can remember as though it was yesterday. You don’t forget experiences like that. It’s why you work in this industry. Not just the chance to work on things that will carry on long after you’re done but are part of culture. Big, water-cooler, event work. And the chance to work with a great … [Read more…]
https://www.theatlantic.com/technology/archive/2023/02/openai-text-models-google-search-engine-bard-chatbot-chatgpt-prompt-writing/672991/ She wants to play. Look at her! Let’s just let her play for a while. She can come back to this. I heard somewhere that breaks are good. Change. Interacting with different stimuli. Her talking is coming on well. Look at the scores. She’s much more fluent talking with the story, than with her … [Read more…]
https://www.newscientist.com/article/2357123-google-ai-generates-musical-backing-tracks-to-accompany-singers/ I don’t care whether it’s perfect. It isn’t right! Look, I’m not an expert in music but I do know what I want to say and, just as importantly what I want them to hear. I get what you’re saying about “narrative arc” and “two five one progressions”. I understand the idea of harmonic … [Read more…]
https://www.popularmechanics.com/technology/a42626684/artificial-intelligence-can-decode-your-braninwaves/ I get what you’re saying but you’re missing the point. We already share best practice. We have intranets, AI-enabled project tools. We have away days and team-building days. We pay consultants to come in and do speculation workshops to get people to share and improvise: be more creative. We’re already networking our creativity. This … [Read more…]
https://arstechnica.com/information-technology/2023/01/computer-generated-handwriting-demo-offers-deepfakes-for-scrawl Clients love visiting the offices. They smile as the receptionist politely asks them to leave their devices with him. They particularly love the smells. Not just the freshly brewing coffee but the inks, glue, papers, books. They all seem to make the same Proust joke and ask where Madeleine is. The directors always make … [Read more…]
https://www.ft.com/content/056a71ec-bf7f-4756-80b5-560124f5bab3 You practice for an interview. Or at least you should. I knew the questions weren’t going to be straightforward. They had all the data they needed about me. They would want more. I practiced all those famous koan-like questions that the dotcoms used to ask. I was like a chess grandmaster with all my … [Read more…]
https://www.campaignlive.co.uk/article/crash-boom-wonders-embracing-creative-risk/1810530 He wasn’t looking forward to it. He’d worked hard all year. Done the job. Clients had been happy. Targets had been met. He’d hadn’t kept his head down. He hadn’t been invisible. He’d played his part in the team and team meetings. He’d contributed ideas, some of which had played their part in winning … [Read more…]
https://www.nytimes.com/2023/01/16/technology/chatgpt-artificial-intelligence-universities.html I had to wear the costume and silly hat. Graduation is really for the parents isn’t it? The photos before and after – the silly group ones and the more formal one for Gran. If I am honest I was a bit proud too – mainly of getting a job. We’d worked as a … [Read more…]