The Speculation Studio

creativity

Dispatch from an advertising future #206

February 14, 2022 by What if..?

Every Super Bowl 56 Ad in Under 2 Minutes https://www.adweek.com/brand-marketing/every-super-bowl-56-ad-in-under-2-minutes/ Can I get indigestion? It feels like it. I’ve got huge appetite, that’s why I got this job. Keep loading me up and I’ll keep going. Working my way through whatever you give me. The more the merrier. It fuels my creativity or at least … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity

Dispatch from an advertising future #184

September 1, 2021 by What if..?

https://petapixel.com/2021/08/30/googles-new-ai-photo-upscaling-tech-is-jaw-dropping/ Google’s New AI Photo Upscaling Tech is Jaw-Dropping It was just a doodle really. I dashed it off in a moment. Just a start. It wasn’t finished, polished, ready even. It was more of a note, a quick snapshot when it occurred to me. Barely an idea, a half-insight. Not ready. This was how … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, strategy

Dispatch from an advertising future #181

August 26, 2021 by What if..?

https://www.engadget.com/ten-federal-agencies-expanding-facial-recognition-070044629.html Ten federal agencies are expanding their use of facial recognition This Government is committed to arts and culture as well as managing the public purse. We know you – our creative sector – are aware of those sometimes competing demands. For many years you have completed evaluations and submitted data to show the effects … [Read more…]

Posted in: speculations Tagged: creativity, facial recognition

Dispatch from an advertising future #172

August 13, 2021 by What if..?

https://www.adweek.com/commerce/times-square-set-to-host-digital-billboard-featuring-nft-content/ Security has been tight. So tight, we’ve had to work on it back in the office. Everyone is under an NDA of course and each part of the team has been isolated so no-one has access to the full thing apart from the client and, even there, only selected people and systems have the … [Read more…]

Posted in: speculations Tagged: agency roles, creativity, NFTs

Dispatch from an advertising future #166

August 4, 2021 by What if..?

https://www.theverge.com/2021/8/3/22608419/whatsapp-view-once-dissapearing-media-launch-testing-sensitive-info It was so good. I mean, really good. It had the look of, you know that film. The one we saw that night last summer… And the music, I’m sure it was them. His voice. It had to be him. But it was a new track. And the twist at the end. I mean, … [Read more…]

Posted in: speculations Tagged: creativity

Dispatch from an advertising future #153

November 26, 2020 by What if..?

https://www.campaignlive.co.uk/article/write-people-talk/1700782 I am brought in to write like they talk. If our messages are to be understood, the thinking goes, they need to sound like all the other conversations going on, all the other communications circulating, all the other voices online. I’m one of them so I know how to talk and write so it … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity

Dispatch from an advertising future #150

November 23, 2020 by What if..?

https://adage.com/article/member-content/post-election-2020-advertising-healing/229609 There’s been an increase. Years of on-off restrictions, recession, economic and social isolation plus the underlying hum of the culture wars. I’ve never liked drugs – even when we could get them I didn’t like prescribing them. I knew the causes were deep-rooted, the cure was more complex than chemical tinkering. Meaningless debate now … [Read more…]

Posted in: speculations Tagged: creativity, wellness

Dispatch from an advertising future #145

November 16, 2020 by What if..?

https://www.thedrum.com/news/2020/11/16/why-linkedin-put-real-people-its-ads Colleagues. It’s been another successful quarter particularly in terms of productivity. Well done. The number of ads we are now producing is at an all time high. Clients know we can turn work around faster – and of course cheaper – than our competitors, still failing (in my opinion) to embrace the potential of … [Read more…]

Posted in: speculations Tagged: agencies, agency roles, creativity, future of work

Dispatch from an advertising future #144

November 13, 2020 by What if..?

https://www.thedrum.com/news/2020/11/13/john-lewis-very-different-2020-christmas-ad-we-nearly-didnt-produce-ad-year He was old. He felt old. They looked at him and saw “old”. They humoured him when he talked about Christmas past, appointment TV, tentpole campaigns, iconic ads. He tried to explain the idea of something that everyone watched and talked about. He tried to paint a picture of millions seeing and talking about … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, machine learning, personlisation, programmatic

Dispatch from an advertising future #140

November 6, 2020 by What if..?

https://www.adweek.com/creativity/ai-logo-generator-creates-random-branding-designs-small-businesses/ Dear Colleagues, As you know we are in exciting times as we transition the agency towards a more efficient, but still creative business. Our AI supplier has assured me that their “creative intelligence system” will be able to handle any task we can throw at it. Certainly the design work we have seen since … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, future of work
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