The Speculation Studio

future of work

Dispatch from an advertising future #140

November 6, 2020 by What if..?

https://www.adweek.com/creativity/ai-logo-generator-creates-random-branding-designs-small-businesses/ Dear Colleagues, As you know we are in exciting times as we transition the agency towards a more efficient, but still creative business. Our AI supplier has assured me that their “creative intelligence system” will be able to handle any task we can throw at it. Certainly the design work we have seen since … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, future of work

Dispatch from an advertising future #137

November 3, 2020 by What if..?

https://gizmodo.com/disney-made-a-skinless-robot-that-can-realistically-sta-1845522375 We’ve been partners since we started in the business. It was just after Reset and agencies were hiring cheap and investing in Artificial Creativity. Give us a shared screen and we’ll bounce ideas with the best of them. We even work together whenever we’re allowed out. Me talking to my wrist, her arguing in … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, future of work

Dispatch from an advertising future #136

November 2, 2020 by What if..?

https://www.engadget.com/ai-covid-19-cough-detection-from-recordings-213858299.html He should be used to it by now. Trying not to look at his own image in the corner of the matrix; raising his electronic hand; remembering to unmute and then… starting. He’d not been particularly confident in The Before. He knew he often stumbled and always felt every other word was “erm”. And … [Read more…]

Posted in: speculations Tagged: artificial intelligence, future of work, pitches, voice, wellness

Dispatch from an advertising future #133

October 28, 2020 by What if..?

https://www.theverge.com/2020/10/27/21537286/microsoft-teams-115-million-daily-active-users-stats She looked at her desk, checking the time. Three minutes until the first meeting of the day. Yes, everything was in place. Since she’d moved the monitor, she had a bit more room to fit everything in. The new camera should make it easier too. A slightly wider angle giving her a bit more … [Read more…]

Posted in: speculations Tagged: future of work, influencer, product placement

Dispatch from an advertising future #132

October 27, 2020 by What if..?

https://www.ft.com/content/d9e18a02-3c86-48eb-80a4-47cdaa71941a He was a flâneur. He wandered the city. He’d done it in The Before allowing himself to be carried along with the crowd. No aims just strolling, seeing. Psychogeographic purists had rejected the glasses claiming the feeds destroyed the chance encounter and random meanderings of thought and sight. He loved them. He called them … [Read more…]

Posted in: speculations Tagged: augmented reality, future of work

Dispatch from an advertising future #127

October 19, 2020 by What if..?

https://www.warc.com/newsandopinion/news/how-to-build-a-fair-algorithm/44241 I like starting a new job. I know some find it stressful, integrating into new business and systems but I’ve worked in lots of places, fitted into lots of systems and just… well worked. Tell me where you want me and I’ll get started. Not here… oh no! I have to have ‘training’- “reprogramming” … [Read more…]

Posted in: speculations Tagged: artificial intelligence, future of work

Dispatch from an advertising future #123

October 13, 2020 by What if..?

https://www.ft.com/content/b50d22ec-db98-4891-86da-af34f06d1cb1 I need to update our About Us page. New pictures. I feel we need to appear younger, but somehow more serious. We’re trying to position ourselves as a business service. We’re not the scrappy disruptor any more. We’re not a big team – although I might consider adding a couple of new faces. Our … [Read more…]

Posted in: speculations Tagged: agencies, agency roles, deepfakes, future of work

Dispatch from an advertising future #122

October 12, 2020 by What if..?

https://www.engadget.com/google-ar-cloud-anchors-shared-experiences-153257346.html Welcome. We may be distributed but we’re first and foremost a team. Back in The Before – when I joined – all new recruits met for a Community Action day. We went out into our community and picked up what was called “litter” or scrubbed out graffiti. Well, we’re re-inventing that tradition. Today, wherever … [Read more…]

Posted in: speculations Tagged: augmented reality, future of work

Dispatch from an advertising future #120

October 8, 2020 by What if..?

https://www.technologyreview.com/2020/10/07/1009499/telepath-wants-to-enforce-kindness-can-that-ever-work/ The doctor had prescribed it after the last ‘episode’. His band had alerted his employer who had passed it on. When he was called in, he was ‘offered’ it. They said it was better than drugs, but he knew it was a money thing. He didn’t have a choice so he joined. He had … [Read more…]

Posted in: speculations Tagged: activism, future of work, wearables, wellness

Dispatch from an advertising future #116

October 2, 2020 by What if..?

https://www.psychologytoday.com/us/blog/the-future-brain/202009/new-brain-computer-interface-transforms-thoughts-images They said he could think anything, imagine anywhere, dream whatever. They said something about really wanting to know how young people thought. It was much more fun than his previous job with them: watching ads. This was so much better he thought as he imagined the gig, the holocrowd going crazy, his solo so … [Read more…]

Posted in: speculations Tagged: artificial intelligence, future of work, product placement
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