speculations

Dispatch from an advertising future #238

Upfronts season hots up and London hosts Advertising Week Europe: The Week Ahead https://adage.com/article/marketing-news-strategy/marketing-and-media-events-may-16-may-22-2022/2417286 The bar was full of course. The slot on the programme that reluctant budget holders had agreed was a reason to sign off the ticket. Deal-making. Intelligence gathering. Networking. Small talk becoming professional flirting. Seasoned handshakers worked the room. The best … [Read more…]

Dispatch from an advertising future #235

How AltStore is building a haven for forbidden iPhone apps https://www.fastcompany.com/90749170/altstore-riley-testut-iphone-sideloading-app-store I’m not a real rebel I suppose. Too middle class, I guess. Don’t get me wrong, I’m not a goody goody or anything. I’ve tried stuff – didn’t like it really. Yeh, alright. Tame. I know. I’m ok with that… really. But put me … [Read more…]

Dispatch from an advertising future #234

SoundCloud buys AI that claims to predict hit songs https://www.theverge.com/2022/5/4/23056806/soundcloud-acquisition-musiio-artificial-intelligence-ai-hits The Manager is great. We just make the music and The Manager does everything else, books the best gigs, the cheapest Airbnb, books the vans. The dull stuff. We just play. Even better, The Manager is amazing at getting us noticed. Every gig, every stream, … [Read more…]

Dispatch from an advertising future #233

Meta’s high-end VR headset described as ‘a laptop for the face’ https://www.engadget.com/the-morning-after-meta-vr-headset-laptop-for-the-face-111628042.html He knew it was worth it, paying the extra. Sure you can have perfectly serviceable ones. They handle all the stuff the company wants you to run. They do the job, but he knew your laptop is more than that. And that’s why … [Read more…]

Dispatch from an advertising future #232

Harley-Davidson’s LiveWire teases electric motorcycle launch for next week https://www.theverge.com/2022/5/3/23054793/livewire-s2-del-mar-electric-motorcycle-harley-davidson The diner on Route 66 was everything they expected. It might all be a mid life crisis to some but to them, it was more. For Chris it was Brando and The Wild One. For Sam it was Fonda and Easy Rider of course. But … [Read more…]

Dispatch from an advertising future #230

Are consumers tired of ‘awareness’ messaging on Earth Day? https://www.campaignlive.com/article/consumers-tired-awareness-messaging-earth-day/1753748 It’s an arms race really. No sooner do I install then they find a way round it. It’s my device, why should I have to see them. They get in the way of the stuff I want to see. Every site I visit. Every click … [Read more…]

Dispatch from an advertising future #228

UK households cancel streaming subscriptions in record numbers https://www.ft.com/content/1c7e255e-a537-40e4-9dd7-6061175ba5f3 They looked at each other. They looked back to the screen. It had stopped. Then they looked at each other. Silence. He looked at his feed, a conversation he was no longer involved in. He tried to add some generic comments and thoughts: “yes, but not … [Read more…]