Dispatch from an advertising future #239

Fitbit and Google Fit integration with Google Assistant and Nest Hub gets one step closer https://chromeunboxed.com/fitbit-google-fit-integration-nest “I’m sorry Dave, I can’t do that.” Where was that setting? he thought, not for the first time that day. Ironic really. Apparently streaming the next episode of now wasn’t ‘optimal’ for his blood… Read the rest

Dispatch from an advertising future #238

Upfronts season hots up and London hosts Advertising Week Europe: The Week Ahead https://adage.com/article/marketing-news-strategy/marketing-and-media-events-may-16-may-22-2022/2417286 The bar was full of course. The slot on the programme that reluctant budget holders had agreed was a reason to sign off the ticket. Deal-making. Intelligence gathering. Networking. Small talk becoming professional flirting. Seasoned handshakers… Read the rest

Dispatch from an advertising future #234

SoundCloud buys AI that claims to predict hit songs https://www.theverge.com/2022/5/4/23056806/soundcloud-acquisition-musiio-artificial-intelligence-ai-hits The Manager is great. We just make the music and The Manager does everything else, books the best gigs, the cheapest Airbnb, books the vans. The dull stuff. We just play. Even better, The Manager is amazing at getting us… Read the rest

Dispatch from an advertising future #233

Meta’s high-end VR headset described as ‘a laptop for the face’ https://www.engadget.com/the-morning-after-meta-vr-headset-laptop-for-the-face-111628042.html He knew it was worth it, paying the extra. Sure you can have perfectly serviceable ones. They handle all the stuff the company wants you to run. They do the job, but he knew your laptop is more… Read the rest

Dispatch from an advertising future #232

Harley-Davidson’s LiveWire teases electric motorcycle launch for next week https://www.theverge.com/2022/5/3/23054793/livewire-s2-del-mar-electric-motorcycle-harley-davidson The diner on Route 66 was everything they expected. It might all be a mid life crisis to some but to them, it was more. For Chris it was Brando and The Wild One. For Sam it was Fonda and… Read the rest

Dispatch from an advertising future #229

https://digiday.com/marketing/how-robloxs-layered-clothing-makes-the-virtual-world-feel-more-real-and-more-attractive-to-brands/ How Roblox’s Layered Clothing makes the virtual world feel more real — and more attractive to brands It used to be a matter of money. Fair enough. If you’re poor and won’t work or fight for it, well, heh… it’s not for you. I get that. Style Darwinism. Survival… Read the rest