The Speculation Studio

Author: What if..?

Dispatch from an advertising future #196

September 29, 2021 by What if..?

https://blog.immersed.team/working-from-orbit-39bf95a6d385 Working From Orbit: VR Productivity In (or Above) a WFA World I guess it was inevitable. The company’s been going downhill for years. You’ve only got to look at the turnover on the 12th floor. No-one’s stayed longer than 18 months for ages. Those of us who have been here for a long time … [Read more…]

Posted in: speculations Tagged: future of work, metaverse, virtual reality

Dispatch from an advertising future #195

September 27, 2021 by What if..?

https://adage.com/article/digital-marketing-ad-tech-news/roblox-adds-listening-parties-musicians/2368076 Roblox adds listening parties, extending the reach musicians can have on its platform It’s around here somewhere. It’s gotta be. I know it doesn’t look like the sort of place but this is definitely it. This was the address I got. It’s exactly where they’d play. You can keep those big arenas, those soulless … [Read more…]

Posted in: speculations Tagged: events, metaverse, music, virtual reality

Dispatch from an advertising future #194

September 24, 2021 by What if..?

https://www.techradar.com/news/future-iphone-health-tracking-could-detect-depression-anxiety-and-cognitive-decline Future iPhone health tracking could detect depression, anxiety, and cognitive decline I’m trying to work. Sorry, I need to get this done. Of course I care and I’ll do something about it but… I need to focus on this. Just give me a few more minutes to send this one. Yes, yes, I know … [Read more…]

Posted in: speculations Tagged: family, wellness

Dispatch from an advertising future #193

September 23, 2021 by What if..?

https://digiday.com/marketing/why-companies-are-using-virtual-concerts-to-introduce-their-users-to-the-metaverse/ Why companies are using virtual concerts to introduce their users to the metaverse The company picnic was always a highlight… that’s what the newsletter said. Part team-building exercise; part CSR, part Instagrammable moments set-up, this year’s event would be special, we are told. After the years of Zoom events, it would be great to … [Read more…]

Posted in: speculations Tagged: family, metaverse, virtual reality

Dispatch from an advertising future #192

September 22, 2021 by What if..?

https://www.engadget.com/apple-music-dynamic-head-tracking-155139219.html Dynamic head tracking is now available in Apple Music Their eyes darted around. From side to side: watching for obstructions or taking in the view, the traffic, that passer by, that pigeon. Some had it down to a fine art. Peripheral vision became a new skill. But they all walked awkwardly, stiff, their heads … [Read more…]

Posted in: speculations Tagged: Apple, retail, wearables

Dispatch from an advertising future #191

September 21, 2021 by What if..?

https://digiday.com/marketing/sliding-door-moments-how-will-hybrid-working-trend-affect-office-romances/ ‘Sliding door moments’: How will hybrid working trend affect office romances? How did I meet your mother? It was during The Fourth Great Lockdown. It was all new then. In The Before people had travelled to buildings to work but then the First Great Pandemic hit and everything changed. I worked in a first … [Read more…]

Posted in: speculations Tagged: artificial intelligence, family, future of work

Dispatch from an advertising future #190

September 15, 2021 by What if..?

https://www.allkpop.com/article/2021/09/social-media-influencer-model-created-from-artificial-intelligence-lands-100-sponsorships Social media influencer/model created from artificial intelligence lands 100 sponsorships I love her. I mean who wouldn’t? “Influencer” doesn’t even cover it. She’s everything I want to be. I’m new to all this but she’s the model. You only have to look. Everything just, you know… right. That real presence. No wonder she’s got … [Read more…]

Posted in: speculations Tagged: artificial intelligence, influencer

Dispatch from an advertising future #189

September 10, 2021 by What if..?

https://www.axios.com/facebook-ray-ban-wayfarer-stories-5f113bfa-797f-4e2d-b99c-7d65a8726607.html Facebook, Ray-Ban debut picture-taking smart glasses She was exhausted. She closed the door and collapsed. It was quiet. She stopped smiling, finally. Her face ached. Her mind ached. She looked around to check none of her devices were on and scowled, just for the fun of it. She’d been used to curating her own … [Read more…]

Posted in: speculations Tagged: Facebook, influencer, photography

Dispatch from an advertising future #188

September 8, 2021 by What if..?

https://www.theguardian.com/technology/2021/sep/08/study-finds-growing-government-use-of-sensitive-data-to-nudge-behaviour Study finds growing government use of sensitive data to ‘nudge’ behaviour They keep saying we’ve “missed out”. There must be some master timetable somewhere that says “this has to be learned on the third Tuesday in February.” When we didn’t have a class on that third Tuesday, all hell broke loose. They said there’d … [Read more…]

Posted in: speculations Tagged: education, family, nudge

Dispatch from an advertising future #187

September 7, 2021 by What if..?

https://www.campaignlive.co.uk/article/key-ad-trends-driving-in-car-commerce-boom/1726545 The key ad trends driving the in-car commerce boom Today, he wasn’t bothered. The nudge points would have been nice to have, they always were. This week’s ‘partner’ seemed to have a great offer on but, no, he needed to put his foot down. The display said he was going faster than 80% of … [Read more…]

Posted in: speculations Tagged: automotive, future of work, nudge, smart cities
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