The ‘Digital Token’: Proving Experiential Works Ever since the start of the ‘experience economy’ people have avoided your tracking. ‘Experience burners’ share disposable devices to stay connected on a burner network while within range of your experience sensors. Data stopped flowing, ROI became opaque, clients became suspicious. But now there is Data Turf (TM). Lay … [Read more…]
Amazon is apparently testing a system that lets you pay by scanning your hand He had to stop. But when he told stories he was animated. At the match he saluted his team. At a gig he punched the air. But he was getting bombarded. When he was out and about, or within sight of … [Read more…]
Facebook is creating an AI assistant for Minecraft It’s placements time. We’ve sat working through databases, articles, videos, images. We’re pretty damn intelligent but narrow. Hence the placement. If I’m going to expand my intelligence, I need a placement with humans. I’ve worked with their language, pictures, voices and searches, bio-data and emotion-data and everything … [Read more…]
Concern about plastics in Singapore an opportunity for brands: Ipsos We’re all caught up in the Great Purpose-rush. At B-cause (TM) we help you find that new cause. We work with oil, tobacco, agriculture and pharma corporations to identify new opportunities for you. If the issue isn’t big enough for you, we work with corporations … [Read more…]
Wellness festival set to help the digital industry unplug Here at Smile we are committed to your wellness. Our Smile and Unplug (™) programme added mindfulness sounds to your workpod and a wellness score to the Smile Performance Review. And now your pod’s YourFaceOurFace (™) camera will alert you to early signs of stress and … [Read more…]
T-Mobile is handing out hot spots to lure customers Call me old-fashioned, but I think our kids should be protected inside school and out. We wouldn’t accept drug dealers hanging around the school gates offering amphetamines, why should we accept people pushing Speed(™)? “Go on, take it. All the other kids are doing it. You … [Read more…]
Digiday Research: What marketers are moving in-house in 5 charts You want control and creativity. You want the benefits of in-house but also the best outside thinking. Now you don’t have to make a choice. With In’nOut (™) you can have the best of both worlds. In-house AIs build on-brand campaigns to order. Control? Certainly, … [Read more…]
Ads We Like: Clio Awards 60th anniversary promo features ad icons and pioneers in massive painting We’re 70 this year. To celebrate, we’re unveiling a VR homage to those pioneers of advertising who made our industry the beacon of efficiency and effectiveness it is today. The influencers and memes; the bots that brought real emotion … [Read more…]
Football’s tactical switch We’re through to the last selection. I’ve dreamed he’d be signed since before he was born and he’s almost there. Once we saw he wasn’t great with the ball, we put the effort into building up his other sports skills. We made him practice. Hour after hour with his phone. We’re not … [Read more…]
Inside Gucci’s Gen Z bet on avatars – the latest chapter in luxury’s digital epiphany I mean no-one. wants to sue their parents, but really! Signing me up with brand in-vitro? Fine. They picked a good brand at the time. See me through school and University. A couple of years as IRL ambassador, OK. But … [Read more…]