https://newatlas.com/wearables/soft-artificial-muscles-haptic-feedback-glove/ Lucy ran her hands through her wardrobe, caressing old outfits with memories woven into the textures. It wasn’t that she was going out. Lucy never went out. No-one went ‘out’. “Out” was The Before. Then shops were a treasure trove of possibilities: colours and shapes, but above all feel. Silk, satin, cashmere… even the … [Read more…]
https://www.bbc.com/worklife/article/20200903-the-companies-that-help-people-vanish Tonight. She never thought it would come. When she started she couldn’t have imagined she’d ever have wanted it to come. But she was a child then. She still was, she thought as yet again she turned the camera on and smiled. Tonight. It was all set. She ran through the instructions again in … [Read more…]
https://www.warc.com/newsandopinion/news/drop-in-city-centre-footfall-is-local-areas-gain/44063 The city felt less like a zombie movie and more like a nature documentary. The soundscape had changed: you could hear birds and your foot fall on the pavements. There was a new pace: families strolled; flaneurs meandered aimlessly. The landscape was still: no scrolling images on bus shelters or deserted billboards. It was … [Read more…]
https://twitter.com/dandad/status/1302241333176930305?s=20 Don’t have time to actually do anything in the world? Can’t afford to make a real difference (or your shareholders won’t let you)? Don’t worry, you don’t have to miss out on Purpose (and the awards that go along with it). Let InstantPurpose (™) take your brand assets and help you make that all-important … [Read more…]
https://www.theverge.com/2020/9/3/21420383/animal-crossing-sylvan-esso-music-video-nintendo The shoot was on. The script was finally agreed and the storyboard signed off. The Creative Director was already practising his awards acceptance speech or at least the soundbites he’d use at the next conference. Probably something like “the New Normal calls for abnormal creativity” or something about purpose. Negotiations with the ‘talent’ had … [Read more…]
https://adage.com/article/digital/agencies-partner-unlock-data-and-get-smarter-about-amazon/2278111 The panel in the anonymous door slid open. Dark eyes scanned him. It slammed shut and the door opened. The corridor was dark but there were sounds coming from the windowless room at the end. Cooling fans and keyboards. They sat around the table, tablets glowing. Each of them had their minder. Just behind, … [Read more…]
https://www.warc.com/newsandopinion/news/food-ads-should-tap-feelings-of-nostalgia-and-togetherness/44034 Even in The Before, nostalgia and family were staples in our food marketing diet. A boy pushing a bread-filled bike up a hill in Northern England, the all-American family sitting down to Thanksgiving, the glow has worked. And in the New Normal, we’re pulling those heartstrings again. And with FamilyCheck (™) you can be … [Read more…]
https://www.technologyreview.com/2020/08/30/1007786/elon-musks-neuralink-demo-update-neuroscience-theater/ The JammerChip has been around as long as implants. Some say the capacity to think our ads away has led to new forms of creativity as we built ad-experiences people would choose to have. But data from our partners in the gaming, education and health industries’ chips shows little or no neural response to … [Read more…]
https://techcrunch.com/2020/08/26/spotify-is-developing-a-virtual-events-feature/ https://www.adweek.com/retail/spotify-created-an-ai-powered-avatar-of-the-weeknd-for-a-personalized-listening-experience/ She’d seen them “real live” in The Before and been “at their v-gigs” three times since. Through the right interface they were good. The 4D headset had made her sick but maybe that was the dancing. A good screen and binaurals worked. And she liked the YouHad2BThere (™) they used to stop people … [Read more…]
https://www.engadget.com/amazon-ar-shopping-furniture-home-decor-171005257.html This was the last place on their list. The advert said ‘apartment’. Bearing in mind how much time she’d spend in it, with most university activities in a “blended environment”, she preferred the English word ‘flat’. It seemed to sum up the dull, lifeless couple of rooms. They looked at each other as the … [Read more…]