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speculations

Dispatch from an advertising future #89

August 26, 2020 by What if..?

https://www.campaignlive.co.uk/article/facebook-set-launch-news-service-uk/1692644 He nudged the controls and took another sip from his pint. His hackcam drone hovered on the court steps part of the news swarm. His question sounded through the speakers,and appeared on the PR’s tablet. The soundbite came through just as the celebrity said it. He worked in some background. He looked around the … [Read more…]

Posted in: speculations Tagged: Facebook, journalism, news

Dispatch from an advertising future #88

August 25, 2020 by What if..?

https://voicebot.ai/2020/08/24/facebook-shares-software-to-teach-robots-how-to-navigate-by-sound/ He wasn’t lazy. After a hard day at the kitchen table, he deserved some downtime, and besides The Owl (™) made the house safer. Noises from the baby’s room? Silently pop in and check. Delivery at the door? Hover over, unlock and take the parcel – socially distanced delivery. The homedrone was a silent … [Read more…]

Posted in: speculations Tagged: artificial intelligence, family, smarthome, sound, voice

Dispatch from an advertising future #87

August 24, 2020 by What if..?

https://www.warc.com/newsandopinion/news/new-brand-opportunities-in-the-domestic-space/44011 They’d always been into home improvement, houseproud. Now they were hubproud. When the firm joined Office 2.0, they took their grants to remake the space: hubwork spaces for them; hubschool space for Charlie and hubhome spaces for what was left of the day. And as the partnership deals were offered, they signed up. They … [Read more…]

Posted in: speculations Tagged: family, future of work, smarthome, sponsorship

Dispatch from an advertising future #86

August 21, 2020 by What if..?

https://www.theguardian.com/music/2020/aug/20/the-rolling-stones-to-open-flagship-uk-shop-in-september https://www.warc.com/newsandopinion/news/uk-subcultures-are-alive-and-well/43997 The smartdrives were lined up in what had once been a motorway service station. Others joined the end as the lead set off through the night. A convoy on the edge of legality. There wasn’t the usual transit messaging: the old CB radio jokes, the chat. They always switched off the intercar networks. … [Read more…]

Posted in: speculations Tagged: retail, transport

Dispatch from an advertising future #85

August 20, 2020 by What if..?

https://www.adweek.com/brand-marketing/bud-light-seltzer-search-first-chief-meme-officer/ It’s perfect for me. I know the brand: the Claws battle; the Post Malone votes; the Social Club heritage. I can give you metrics on “Your taste buds notice…” It’s all to hand. I’m a mine of information. But not just Bud knowledge. I collect memes: the classics “All Your Base Are Belong to … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, machine learning

Dispatch from an advertising future #84

August 19, 2020 by What if..?

https://www.warc.com/newsandopinion/news/mars-secret-for-success-in-digital-focus-on-peak-attention/43987 “You can do this!” he shouted at himself. Just a bit more. Go for the burn. Push through. He could get the Strata KOA (™)  for this segment this time. He knew he could. Just one more effort. The sweat dripped, his eyes blurred. He had to do it. If he could reclaim the … [Read more…]

Posted in: speculations Tagged: attention, metrics

Dispatch from an advertising future #83

August 18, 2020 by What if..?

https://voicebot.ai/2020/08/17/apple-patents-context-sensitive-hearable-technology/ The music dimmed as she waited for the selfdrives to pass, electric silence retuned as bicycle bells – her chosen option. She pushed the buggy past the store. SmartShuffle (™) reordered tracks that were also in her workout playlist up the queue. She glanced at the latest athletech clothing but she was late. But … [Read more…]

Posted in: speculations Tagged: Apple, family, sound, voice, wearables

Dispatch from an advertising future #82

August 17, 2020 by What if..?

https://newatlas.com/computers/parolees-tracked-artificial-intelligence-prevent-recidivism/ Talent is back in demand again and you’re back worrying about your best people leaving, and understanding why? With Churn (™) we give you hard data to work with. Integrate Churn (™) into your wellness programme (we work with all the major wearable platforms) and we’ll tell you when someone’s thinking of leaving so … [Read more…]

Posted in: speculations Tagged: activism, artificial intelligence, future of work, wearables, wellness

Dispatch from an advertisng future #81

August 14, 2020 by What if..?

https://interestingengineering.com/google-lens-announces-new-homework-filter-solves-math-problems-with-photo “Learning moments” had changed recently. As the “new normal” was imposed on the schools, and the new National Curriculum and assessment framework had been rolled out, teachers had been programmed to stress STEM skills but, as the remaining industries demanded a creative workforce, there’d been a new emphasis on critical and philosophical “moments”. Questions … [Read more…]

Posted in: speculations Tagged: augmented reality, education, future of work, Google

Dispatch from an advertising future #80

August 13, 2020 by What if..?

https://www.gizmodo.co.uk/2020/08/the-bbcs-new-drama-uses-all-your-device-speakers-for-extra-immersion/ They were short stories. Fragments. “Dispatches” the author called them. Like reports from the frontline they were imagist miniatures. They’d drop day-by-day in her feed forming a patchwork of pictures. But now, like the eyes in a renaissance portrait, they followed her. The bedroom speaker woke her with a tale. The fridge picked up … [Read more…]

Posted in: speculations Tagged: BBC, creativity, sound, voice
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