artificial intelligence

Dispatch from an advertising future #91

https://techcrunch.com/2020/08/26/spotify-is-developing-a-virtual-events-feature/ https://www.adweek.com/retail/spotify-created-an-ai-powered-avatar-of-the-weeknd-for-a-personalized-listening-experience/ She’d seen them “real live” in The Before and been “at their v-gigs” three times since. Through the right interface they were good. The 4D headset had made her sick but maybe that was the dancing. A good screen and binaurals worked. And she liked the YouHad2BThere (™) they used to stop people … [Read more…]

Dispatch from an advertising future #88

https://voicebot.ai/2020/08/24/facebook-shares-software-to-teach-robots-how-to-navigate-by-sound/ He wasn’t lazy. After a hard day at the kitchen table, he deserved some downtime, and besides The Owl (™) made the house safer. Noises from the baby’s room? Silently pop in and check. Delivery at the door? Hover over, unlock and take the parcel – socially distanced delivery. The homedrone was a silent … [Read more…]

Dispatch from an advertising future #85

https://www.adweek.com/brand-marketing/bud-light-seltzer-search-first-chief-meme-officer/ It’s perfect for me. I know the brand: the Claws battle; the Post Malone votes; the Social Club heritage. I can give you metrics on “Your taste buds notice…” It’s all to hand. I’m a mine of information. But not just Bud knowledge. I collect memes: the classics “All Your Base Are Belong to … [Read more…]

Dispatch from an advertising future #82

https://newatlas.com/computers/parolees-tracked-artificial-intelligence-prevent-recidivism/ Talent is back in demand again and you’re back worrying about your best people leaving, and understanding why? With Churn (™) we give you hard data to work with. Integrate Churn (™) into your wellness programme (we work with all the major wearable platforms) and we’ll tell you when someone’s thinking of leaving so … [Read more…]

Dispatch from an advertising future #70

https://www.theguardian.com/technology/2020/jul/29/tech-hearings-facebook-mark-zuckerberg-amazon-jeff-bezos-apple-tim-cook-google-sundar-pichai-congress The politicians sat in rows remembering the physical etiquette of the committee, after years of virtual meetings. The “techwraiths” lined up with their DeepMinds. @AOC, a veteran of “looking them in the eyes” had demanded they appear in-person but she couldn’t stop them bringing “advisors”. The agenda progressed as normal: opening moves, middlegame gambits, … [Read more…]

Dispatch from an advertising future #68

https://www.technologyreview.com/2020/07/24/1005602/ai-hiring-promises-bias-free-job-hopping-prediction/ She couldn’t afford a job hacker. But she knew she couldn’t afford not to hire one. AIs had got better and ‘employability coaches’ that helped you steer your answers, no longer cut it. Advice on how to avoid appearing as a “job hopper” or a “activist” was just the start. Now you needed to … [Read more…]

Dispatch from an advertising future #66

https://www.technologyreview.com/2020/07/16/1005284/openai-ai-gpt-2-generates-images/ Scamp (™): We’ll finish that for you. Times are tough. We’re all trying to make best use of the resources we have. We’d all love to have AI that is as creative as our human teams, but we’re not there yet. Here at Scamp (™), we don’t pretend our systems can be as creative … [Read more…]

Dispatch from an advertising future #63

https://www.engadget.com/ai-recreates-painting-techniques-of-famous-artists-022923128.html The package wasn’t bad. Lump sum, pension, even options. Bearing in mind the numbers he’d seen ‘let go’ with less ceremony and security, he wasn’t grumbling. He’d been thinking about that novel anyway. The Zoom farewell party was set, the courier had been round for the Aeron. All he had to do was spend … [Read more…]

Dispatch from an advertising future #61

https://www.technologyreview.com/2020/06/12/1003475/facebooks-deepfake-detection-challenge-neural-network-ai/ It was an opportunity. Even if she wasn’t taking another year out to see if the University was going to bring back classrooms, she’d have taken the internship. She’d get to work with the power of massive AI and machine learning whirring in the background (or so she imagined) and on something worthwhile – … [Read more…]

Dispatch from an advertising future #59

https://adage.com/article/cmo-strategy/nike-says-dont-do-it-when-it-comes-racism-reaction-george-floyds-death/2260081 The scanner alert sounded. The threshold had been reached and the Critical Buzz (™) system kicked in. She remembered Weegee the 1930s “ambulance chasing” photographer waiting by his police radio scanner, ready to pounce on a story. She pulled up the screen and the system mapped the possible positions on the news story and … [Read more…]